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Baidu SEO: How to do search engine optimization in China | daxue consulting
30Oct

Baidu SEO: How to do search engine optimization in China | daxue consulting

China has become a huge online market in the recent years since by the end of 2018, about 828.5 million people had access to the internet in China. The  internet is an important medium to target the Chinese market. Thus, Baidu SEO or other China SEO strategies become important as more people use the internet. […]

5 tips to success in your SEO in China
16Apr

5 tips to success in your SEO in China

5 tips to success in your SEO in China SEO in China has become part of any decent digital marketing strategy these past few years to improve your brand awareness, as well as your e-reputation. In a country where there is a 45% internet penetration rate and where trust is everything, there is little room […]

Focus group: Seoul National University in China
28Dec

Focus group: Seoul National University in China

Seoul National University (SNU) was founded up in year 1946. It is state owned. For years, it ranked as the top university in all of South Korea, and is one of the top universities in Asia. In recent decades, it has achieved great development. Its motto is to ‘develop elites’, and its graduates can be seen […]

Guide to Free Internet Essentials in China
07Jun

Guide to Free Internet Essentials in China

Overview of the cloud storage market in China With the rapid development of cloud computing, big data, and the internet of things in recent years, human has entered a new stage—the Post-mobile Era. Widespread of computer technology and network communication is bringing unprecedented opportunities of cloud storage in China. CONTACT US NOW TO ANSWER YOUR […]

Cloud computing in China
21May

Cloud computing in China

What is Cloud computing? Cloud computing is the storage and processing of data on remote data centers. Cloud storage reduces the burden on computers which makes possible more work flexibility. A large tech savvy population and need for data security drive the development of cloud computing in China. China has the largest online population in […]

The venture capital market in China: Could the Coronavirus eventually revive startup investments?
01May

The venture capital market in China: Could the Coronavirus eventually revive startup investments?

From the late 80s, China has demonstrated success in transforming its economy from being factory-driven into innovative-driven. This has been occurring together with the government’s strong financial support to position the country at the forefront of technological innovation. The ‘Torch Program’ represents the keystone of this strategy, being the catalyst for startup investments in China. […]

Podcast transcript #88: How do media cover trends and news around Chinese tech companies?
26Mar

Podcast transcript #88: How do media cover trends and news around Chinese tech companies?

Find here the China paradigm episode 88. Learn more about John Artman, TechNode – a tech media in China for westerners – story and Chinese tech companies. Find all the details and additional links below.  Full transcript below Hello everyone, this is China Paradigm where we, Daxue Consulting, interview seasoned entrepreneurs in China. Matthieu David: Hello […]

The flower Market in China: How one brand captured the online market
20Mar

The flower Market in China: How one brand captured the online market

The adornment of flowers is essential in Chinese festivals. During these festivals, copious amounts of flowers cover buildings and streets. Outside of these festivals, flowers are often given as gifts on special occasions. As symbols of love and happiness, flowers are welcomed by everyone. However, few people notice the Chinese flower market or flower suppliers […]

Private Traffic in China: Own your customer traffic
05Mar

Private Traffic in China: Own your customer traffic

Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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