Consulting in China

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04Mar

Report on Attitudes Towards Accessories and Luxury Goods in China

Increased disposable income and changing consumer habits have resulted in a growing number of Chinese consumers being able to indulge their passions for luxury goods. Indeed, the massive increases in wealth amongst many have meant that spending on luxury goods has made Chinese consumers the second-largest group of those purchasing these products in the world. […]

Market analysis: Chinese middle class
04Mar

Market analysis: Chinese middle class

Background: 300 million People In China, the middle class is defined as households mainly concentrated in major cities, engaged in decent jobs with good educational background and professional qualifications. They typically earn an annual income of more than 60,000 RMB, own at least one house and one private car, and enjoy an above average to average consumption level. According to statistics,  there are over 300 million people in China that are qualified to be considered part of this above-defined middle-class. This demographic covers about 25% of the Chinese population – as large as the entire population of the United States. The number is predicted to reach 700 million within the next […]

China research: Professional education in China
02Mar

China research: Professional education in China

  MBA Market Based on statistics, the number of applicants for MBAs in China grew at a rate of 20% every year. Due to this growing demand for business degrees, many well-known Chinese business schools such as China Europe International Business School (CEIBS), Qinghua University, Peking university– Guanghua school of management, Fudan university-school of management, and Shanghai Jiao Tong University – Antai  College of Economics and management all increased their MBA student enrollment to over 1000 every year, bringing in nearly 100,000,000 RMB in tuition revenue for the universities. As a result, MBA degrees are now called a “cash cow” grasping millions of RMB all over China. The reason why MBA degrees have gotten so popular may be because students expect a positive […]

Mystery shopping: Apparel internet retailing in China
28Feb

Mystery shopping: Apparel internet retailing in China

China’s steady growth during the recession provided opportunity The Chinese economy did not stop its bold step of growth during the global recession. During 2008 and 2009, the first two years of the global financial downturn, China saw GDP growth of 9.6% and 9.2% respectively, as is shown by a related market report in China. […]

26Feb

Market Research for Shandong Dong-E E-Jiao in China

Overview of Shandong Dong-E E-Jiao in China Shandong Dong-E E-Jiao is part of China Resources Holdings Co Ltd, with China Resources holds 23% of the company’s shares through the co-founded company China Resources Dong-E E-Jiao Co Ltd. With flagship brand E-Jiao, a traditional Chinese medicine-based product, Shandong Dong-E E-Jiao operates business of many kinds, mainly […]

Market study: Adult products industry in China
25Feb

Market study: Adult products industry in China

Overview of Adult Product Industry in China Traditionally, in the minds of most Chinese people, sex is a taboo topic that should be avoided to discuss about in public. However, the the sex industry’s rapid development in China contradicts this reserved attitude. Currently, you can easily find various brand of adult products in China. For […]

Mystery shopping: Jiangzhong Pharmaceutical in China
22Feb

Mystery shopping: Jiangzhong Pharmaceutical in China

Development of Jiangzhong Pharmaceutical in China Jiangzhong Pharmaceutical is part of Jiangzhong Group which holds 6,374.4 million shares and represents 43.63% of the total share capital. Jiangzhong Pharmaceutical has national coverage, distributing its products across the entire country. The company’s net profits decreased by 24% in the first half of 2011, compared to the same […]

Marketing research: Olympics and sportswear brands in China
21Feb

Marketing research: Olympics and sportswear brands in China

The Link Between the Olympics and Chinese Sportswear Brands It is indisputable that the Olympic Games provide vast potential gains for sportswear brands worldwide because of the publicity the sportswear brand receives during the globally watched sporting event. Especially, as China has been performing exceptionally in consecutive Olympic Games and is expected to continue to […]

China market research: Asprey, British Royal Warrant of Luxury
18Feb

China market research: Asprey, British Royal Warrant of Luxury

Asprey, a distinguished brand from London, is still the most prestigious British luxury brand after over 200 years since its inception in 1781. Asprey is a symbol of exquisite fashion taste, superb craftsmanship and excellent quality, exhibiting a modern elegant British style. Asprey is known throughout the world for its precious jewelry, watches, leather bags, […]

14Feb

Market Research: Luxurious Writing of Omas in China

Omas was founded by Armando Simoni in 1925, and since then the brand had been developing and becoming one of the most recognized providers of pens and related products. Thanks to its excellent quality and extraordinary innovation, today Omas is part of Xinyu Hengdeli Group, a public company listed on Asia’s premier stock exchange in […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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