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Daxue Talks transcript #8: Key figures and insights on Douyin in 2019
15Nov

Daxue Talks transcript #8: Key figures and insights on Douyin in 2019

Find here the Daxue Talks episode 8. From the talk with Fabian learn in 2-5 minutes about some key figures and insights on Douyin in 2019. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the […]

Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai
07Nov

Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai

setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]

Daxue Talks 9: Leverage Douyin to reach gen Z
06Nov

Daxue Talks 9: Leverage Douyin to reach gen Z

Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]

What is the recipe for successful China market entry? | Daxue Consulting
30Sep

What is the recipe for successful China market entry? | Daxue Consulting

China market entry plan Entering the Chinese market is a challenging process. Understanding China’s business culture and political environment, and adapting to that, can help your brand, product, or service development in China. Daxue Consulting provides comprehensive market entry support for any international brand or company looking to enter the Chinese market. Step-by-step China Market Entry […]

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting
19Aug

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting

The baked goods market in China The baked goods market in China began to gain momentum in 1980 and boomed between 2000 and 2010. During this period, all kinds of foreign brands entered the Chinese market. Foreign baked goods have become the breakfast of many Chinese people. The most common baked goods in China include […]

The Programmatic Advertising Ecosystem in China | Daxue Consulting
05Aug

The Programmatic Advertising Ecosystem in China | Daxue Consulting

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. How programmatic advertising works Programmatic advertising is designed to replace […]

Podcast transcript #18: a new solution that helps students improve their Chinese CV
22May

Podcast transcript #18: a new solution that helps students improve their Chinese CV

Find here the China paradigm episode 18. Learn more about Pauline Lahary’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast: China paradigm. Today I am with Pauline Lahary, I met […]

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
06Apr

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu

China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]

[Podcast] China paradigm #16: How an APP can improve employee training in China
21Mar

[Podcast] China paradigm #16: How an APP can improve employee training in China

In this episode of China paradigm, Daxue Consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this China business podcast, we learn about Matthew’s experience with China Accelerator, how to improve employee training in China […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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