Marketing China

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25Jul

Mystery Shoppers in China

What does a Mystery Shopper do? Firstly, only selected customers are becoming secret shoppers. They are asked to keep strictly confidential so that the mystery shopping agency can get a true representation of the service provided by the guides, drivers and local agency in each city. Secondly, secret shoppers complete a comprehensive questionnaire. Some questions […]

24Jul

Mystery Shopping in China

The definition of Mystery Shopping Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services. The mystery consumer’s specific identity is generally not known […]

21Jul

Book Retail in Taipei

General Overview of the Book Retail in Taipei. Book Stores are the most important scenery in Taipei. There are some book stores in the cities all over the world. But the book stores in Beijing and Shanghai are boring and lack of an elegant atmosphere. Book stores in Hong Kong are always hidden around the […]

19Jul

Focus on Henan’s Economy: Zhengzhou Metropolitan Area 3

Upgrade of Industry: High-tech is the keystone Agriculture has traditionally been a pillar of Henan’s economy, earning its reputation as the nation’s breadbasket. Therefore, food production and processing has been the core of province’s secondary industry. Besides, an abundance of natural resources have driven the province’s mining industry. The annual output of unsorted coal in […]

19Jul

Weixin 3

PART 5 Market competition IM market is composed by Weixin and other competitors. In the point of view of the whole China market, seen from Figure 2, Mobile QQ, Mobile Fetion, and Mobile MSN were first three IM software, the market share were 57.8%, 27% and 8.1% respectively. But for weixin, even though its accumulated […]

19Jul

Weixin 2

PART 3 Development Weixin has gone through 4 versions in less than 2 years since it was put out, and every time it change always company addition of distinctive function, which precisely meet users’ demand and scrab large market share: Weixin 1.0 age – platformization At the beginning, weixin was devoted to connect different qq […]

19Jul

Markets of cosmetics among Chinese students 3

4Ps analysis Product According to the market research, when buying cosmetics, students tend to pay more attention on quality, which can be seen from figure 4, occupying 86.14%, price and skin come to the second, with both 63.37%, over half students will put brand as a choosing standard, so brand recognition actually has already been […]

19Jul

Markets of cosmetics among Chinese students 2

Market characteristics For cosmetics companies, campus markets generally enjoy higher level of education, besides, it also owns the following distinguished characteristics: Large customer base Until 2011, it is recorded that China universities amounted to more than 3000, containing higher colleges, with each school owning average 15 thousand students, and the total number of university students […]

19Jul

Harbin Economy Introduction 2

Overview of Harbin Heilongjiang’s largest economy, Harbin has historically been a heavy industrial base; other industries such as petrochemicals, pharmaceuticals, foodstuff, and textiles have formed a comprehensive industrial system in the city. The city is also a major agricultural base in China and boasts a complete agricultural process chain. Additionally, China’s “Ice City” is an […]

28Jun

Distribution Networks of Cosmetics in China 3

Characteristics, Opportunities and Trend There are three special characteristics displayed in the distribution network of cosmetics in China. Firstly, the distribution networks have not considered the regional difference. China is such a big market that regional preferences have a small influence on the brand’s overall performance. Besides, Chinese people are not loyal to certain brands […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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