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How to Properly Audit and Vet Your Chinese Suppliers
01Mar

How to Properly Audit and Vet Your Chinese Suppliers

China boasts about attaining the pinnacle of manufacturing worldwide, and for good reason. According to The Economist, China produced nearly a quarter of the global manufacturing output by value in 2015. This apparently included 80% of the world’s air-conditioners, 70% of its mobile phones and 60% of its shoes. Virtually any product you can think […]

Why Should Food Companies Set Up a WeChat Store?
28Feb

Why Should Food Companies Set Up a WeChat Store?

With over a billion accounts created and 846 million active users, WeChat is not only the favorite chatting app of China but is continually serving as an e-commerce platform which is starting to rival big Chinese retailers. Business opportunities are growing within WeChat through a new kind of marketing called “WeChat social commerce.”Many Chinese citizens […]

How to Use Social Networks to Improve Brand Image in China
21Feb

How to Use Social Networks to Improve Brand Image in China

From Tesco, to the French cosmetic brand Garnier or the British apparel provider Asos, there are numerous examples of Western brands that have had to withdraw from the Chinese market. One of the main reasons for their failure is often a mishandling of their brand image in China. Chinese consumers pay particular attention to the […]

Chinese Nuclear Energy: Meeting Demands On a Global Scale
18Feb

Chinese Nuclear Energy: Meeting Demands On a Global Scale

In comparison to countries like the United States or France, China has recently entered the civil nuclear energy industry – its first plant became operational in 1994. But lately, China has been making up for lost time: its nuclear market is already one of the world’s biggest. Today, twenty reactors are being built within China. […]

Nuclear Industry in China: From Humble Beginnings To World Leader
17Feb

Nuclear Industry in China: From Humble Beginnings To World Leader

With a third of the world’s nuclear reactors currently under construction in China, this growing country may be the biggest believer in atomic energy. Growing energy needs and the necessity of finding alternatives to coal have indeed forced the Chinese government to emphasize its nuclear policy. The 13th Five Year Plan adopted in March of […]

7 Marketing Secrets You Must Know in 2017
09Feb

7 Marketing Secrets You Must Know in 2017

With so many marketing domains at hand, marketing experts often find it difficult to excel in their domain and increase their sales. From digital marketing to network marketing, social media marketing services provided in the process to the pay-per-click marketing strategies; everything requires proper planning, organization, and perfect execution. In the past, learning from experience […]

High Demand of New Blends and Premium Coffee Machines in China
06Feb

High Demand of New Blends and Premium Coffee Machines in China

Coffee Machines in China. People worldwide drink a total of 7.4 billion cups of coffee every year, and 20 million cups of coffee are consumed every day. On average every coffee drinker drinks an average of 120 cups annually. The Finns drink the most coffee with the average Finn drinking 1459 cups of coffee a […]

6 Tips For a Successful Digital Marketing Strategy for the Luxury Industry in China
02Feb

6 Tips For a Successful Digital Marketing Strategy for the Luxury Industry in China

As the Chinese market has reached a “new normal” in terms of levels of luxury spending, luxury brands are making tremendous efforts to keep their customers engaged –especially when these clients generated 46 % of the world’s turnover of luxury products in 2015. Whether targeting Chinese people in China, abroad or on the Web, a […]

How to Explain the Growing Appetite for Dairy Products in China?
01Feb

How to Explain the Growing Appetite for Dairy Products in China?

Kantar Worldpanel research shows that the average consumption of dairy products for China’s urban households in 2015 was 59.7 liters, which is less than one-fifth of the EU countries. China still has one of the lowest levels per-capita consumption of milk in the world. According to HSBC analyst Christopher Leung, China’s current level of UHT […]

How to Integrate Live streaming in China in Your Marketing Campaign
23Jan

How to Integrate Live streaming in China in Your Marketing Campaign

Live streaming in China has become a frequently used marketing tool. The “fan economy” also gives live streaming a conversion rate of 10%-20% on average. A high conversion rate makes live streaming a very effective way to present brands and products. The China Internet Network Information Center reported that China has 325 million live stream […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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