Market research China

“Chance favors the prepared mind.” Can you introduce yourself and your background? I was born in China, and at 18 I moved to the UK to continue my high school studies. I graduated from the University of Sussex with a degree in Accounting and Finance. During my undergraduate studies, I gained some working experience in the […]

What is Social Media Listening in China and what is its purpose? Social Media Listening (SML) is the process of identifying and investigating about what is being said online about your brand or your market category. Daxue Consulting provides social media listening in China extracting verbatims and data related to platforms such as Weibo, WeChat […]

Can you introduce yourself and your background?  I was born in China and moved to the UK to complete high school. I graduated from Bath University with an Economics Degree. I spent one summer at Harvard University studying psychology and decision sciences. For my Master in Management Science, I enrolled at London School of Economics. […]

  The Chinese Government demonstrates willingness to digitalize the educational system: it aims to have the whole K-12 (six-year primary school, three-year middle school, and three-year high school) student population online in the next ten years. This ambition could be achieved thanks to the well-developed Internet infrastructure  and the growing mobile learning in China. Within […]