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French Elections 2017: Macron, Le Pen or Fillon, Who Is The Favorite Candidate In China?
06Apr

French Elections 2017: Macron, Le Pen or Fillon, Who Is The Favorite Candidate In China?

With the French elections 2017 coming up, China is watching closely. The Middle Kingdom is one of the only countries who successfully predicted Trump to win in the US. Will the second round results on May 7th, 2017 contradict Chinese people’s opinions? During the race for the White House in 2016, Chinese people saw their […]

Food Supplements V.S. TCM: Complementary or Archrival?
05Apr

Food Supplements V.S. TCM: Complementary or Archrival?

Chinese herbal expert Tu Youyou’s (屠呦呦) receiving of the Nobel Prize in Physiology or Medicine in 2015 for her innovation in malaria therapy triggered a surge in popular support for Traditional Chinese Medicine (TCM). While sales of food supplements (considered healthcare products) have exceeded TCM products in volume since 2010, the fast-growing industry must face […]

KFC’s New Avocado Burger: Hit or Miss?
29Mar

KFC’s New Avocado Burger: Hit or Miss?

The new KFC’s campaign falls flat but might disrupt the avocado industry in China Chinese netizens began to regard the avocado as “the middle-class fruit” (“中产阶级的水果”) for its expensive price tag and acquired taste. “For now, avocados are quite popular in first-tier cities mostly. But the market is developing thanks to the westernization of the […]

Chinese Steel Prices Rise is a New Political Challenge For the Government
22Mar

Chinese Steel Prices Rise is a New Political Challenge For the Government

Chinese steel prices have been continually decreasing over the past five years. But the situation suddenly reversed at the beginning of 2016. The downward trend kept going during the first 3 quarters of last year. Consequences for China’s steel industry were immediate with the re-opening of some mills – which means job creation when the […]

Mobile Payments Become New Norm in China
21Mar

Mobile Payments Become New Norm in China

In the country’s eastern megacities, using smartphones to pay at the grocery store is completely normal. Due to the e-commerce boom and the infrequent use of bank cards, the habit of online payments in China has spread quickly. This type of transaction can be performed by a computer or a mobile phone. But Chinese people […]

Daxue’s Expertise with Sensory Fingerprints in China
20Mar

Daxue’s Expertise with Sensory Fingerprints in China

Defining Sensory Evaluation in China Sensory evaluation in China is a scientific research methodology in which Daxue Consulting applies the principles of experimental design and statistical analysis to human senses (taste, smell, sight, touch, hearing). It comprises a variety of methodologies and several applications in many different industries and fields. Sensory Analysis, also called sensory […]

[Infographic] Millennials Spending Habits: Chinese VS American
15Mar

[Infographic] Millennials Spending Habits: Chinese VS American

China’s 400 million millennials—a population five times greater than that of the United States—have proven themselves the most powerful contingent in the Chinese marketplace, which, with the help of the Middle Kingdom’s youngest consumers’ taste for premium quality, is poised to overtake America by 2028. Millennials are not only helping to grow the Chinese economy—they’re […]

French cosmetics and China: A faltering love story?
14Mar

French cosmetics and China: A faltering love story?

After several years of dynamic growth, a number of French cosmetic companies in China is started to diminish at a growing rate. In comparison, the Chinese cosmetic market is expanding. According to Euromonitor, sales of beauty products and make-up in China increased from 6.7% and 10.9% respectively between 2014 and 2015. French cosmetics in China […]

E-commerces Switch Things Up With O+O Mode
13Mar

E-commerces Switch Things Up With O+O Mode

E-commerce sites believe O+O platforms are the future of retail, and they might be right The word ‘O+O’ is a new pattern mentioned in 2014 by the CEO of Youku (优酷, one of the top video websites in China, owned by Alibaba), which was originally used to describe his online and offline video industry. As […]

Smartphone Addiction in China: Can Media Advertisements Rescue Chinese “Phubbers”?
06Mar

Smartphone Addiction in China: Can Media Advertisements Rescue Chinese “Phubbers”?

Smartphone Addiction in China: With the second highest average time spent using smartphones, China is looking to advertising to solve this addiction to technology. Is smartphone addiction curable? Young Chinese have become some of the worst offenders of phubbing (a new word that combines phone and snubbing). This is mainly due to China’s high levels […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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