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Market of chocolate in China
09Dec

Market of chocolate in China

For more information and insights on China’s market, follow us on LinkedIn and on Wechat by scanning the QR code below Market of chocolate in China Chocolate has been considered as an exotic product to Chinese consumers until 1970’s. Segregated for decades from the global market and brands, China shaped up to be the pivotal market for the […]

China Market analysis: China Lipstick market
05Dec

China Market analysis: China Lipstick market

China Market analysis: Lipstick market China lipstick market is one of the growing markets directly taking advantage of the growth of Chinese middle class power income and the rise of beauty and personal care. PEST analysis China China Political context The thorough law and multipartite superintendents from government will make sure the stable developing of […]

China cosmetic market
01Dec

China cosmetic market

China cosmetic market Beauty market is booming in China China cosmetic market growth has been accelerating for the past few years with increasing demand for high-quality foreign cosmetics. Retail sales in the industry has been increasing over previous years, doubling from RMB88.9 billion in 2010 to RMB162.5 billion in 2013. Skin-care and make-up products are […]

Optimising Your Wechat Marketing in China
28Nov

Optimising Your Wechat Marketing in China

Optimising Your Wechat Marketing in China Any company with an SNS marketing strategy in China need to incorporate WeChat (known as Weixin in Chinese). WeChat has 788 million users active every month, an increasing presence overseas, and concerted efforts to spread the use of the app to countries like India and Brazil. Projections suggest it will […]

How to sell to Chinese Women on the cosmetic market
26Nov

How to sell to Chinese Women on the cosmetic market

How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]

Market report (2/2) : MOOC in China
26Nov

Market report (2/2) : MOOC in China

Marketing environment analysis of MOOC in China Considering the market potentials for MOOC in China, it is suggested that managers look into the macro-environment forces which exert influence on the business. The rising public expectations of higher education institutions push universities to come out with a more effective teaching-mix to enhance the quality of education. […]

Paper market in China
21Nov

Paper market in China

Paper market in China Rapid growth and intermittent slowdown in paper industry The paper industry in China hasn’t changed much and has barely been affected by its industrial reform and open-up of the 1980s and early 1990s. According to statistics shown in 1999, total output volume of paper and paper board in the paper market […]

International brands in China and the Double 11
20Nov

International brands in China and the Double 11

International brands in China and the Double 11 The British Boxing Day and the American Black Friday were considered are the stars of the e-commerce sales events worldwide but it seems China stole the limelight from the western countries when it comes to e-commerce the biggest sales of an e-commerce with the “Double 11”, the […]

Aluminum market in China
19Nov

Aluminum market in China

The Aluminum market in China Domestic demand on aluminum market in China is booming China is the world’s largest producer and consumer of aluminum. It comes as no surprise since China almost plays a significant and decisive role in a range of commodities worldwide. Driven by large-scale urbanization, transportation and increasing population as well as […]

Provence business in China
17Nov

Provence business in China

Provence business in China Prosperity of tourism and wine in Provence France Provence region, located in southeast France and depicted by many of the most famous painters like Vincent van Gogh, Pablo Picasso, Claude Monet in the 19th and 20th centuries, has been thriving for its tourism and wine industry thanks to the fact that […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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