China reports

Home / Archive by Category "China reports"
Podcast transcript #76: Bring Chinese a healthier lifestyle by doing wellness consulting in China
19Dec

Podcast transcript #76: Bring Chinese a healthier lifestyle by doing wellness consulting in China

Find here the China Paradigm 76, where we, Daxue Consulting, interview seasoned entrepreneurs in China. In today’s interview, we will discuss wellness consulting in China, and get familiar with a food education platform in China. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of this podcast, China Paradigm, and Daxue Consulting Group, a […]

Podcast Transcript #75: Make full use of QR code for marketing in China
18Dec

Podcast Transcript #75: Make full use of QR code for marketing in China

Find here the China Paradigm 75 where we, Daxue Consulting, interview season entrepreneurs in China. In this episode, we are with Benjamin Claeys to understand his entrepreneur journey in China, he is a pioneer in using QR code for marketing in China, and have set up several Chinese customer engagement platforms for innovative marketing. Full […]

The decoration market in China: A competitive market reaching maturity
18Dec

The decoration market in China: A competitive market reaching maturity

The Chinese decoration market includes two sectors, the building materials market and the home-decorating market. The market as a whole is experiencing rapid growth due to increase of government investments and improvement of general living standards. It is extremely competitive as there is a large amount of small and mid-sized firms within the decoration market […]

Advantages of Brand Independence in China
16Dec

Advantages of Brand Independence in China

What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic will be driven from independent sales channels such as the brand’s own website. Brands, in turn, can manage their own identity, assets, and digital assets […]

China Paradigm 87: Learning business innovation in China through cooking
12Dec

China Paradigm 87: Learning business innovation in China through cooking

Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]

Increase Brand Awareness with Brand Independence | Business event in Shanghai
11Dec

Increase Brand Awareness with Brand Independence | Business event in Shanghai

🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]

Chinese marketplaces quiz – How much do you know about e-commerce in China ?
11Dec

Chinese marketplaces quiz – How much do you know about e-commerce in China ?

Take our quiz about Chinese marketplaces and share your score on LinkedIn tagging daxue consulting to have a chance to win one free seat to our Brand Independence workshop! Register for our workshop: https://daxueconsulting.com/upcoming-events-china-shanghai-beijing-daxue-consulting/ Daxue’s Linkedin page: https://www.linkedin.com/company/daxue-consulting/

How movie sales reflects sophistication of Chinese consumer preferences
11Dec

How movie sales reflects sophistication of Chinese consumer preferences

Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]

Why China Market Research must Examine Culture
09Dec

Why China Market Research must Examine Culture

China has enormous geographical disparities and socioeconomic variations across its regions. Consumer preferences evolve rapidly and sometimes even erratically. These cultural considerations should be taken into account when conducting China market research. It poses unique challenges to dominant and maintain dominance in the Chinese market. For instance, Uber, the senior leaders of Uber did their […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.