Businesses for foreigners in China

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[Podcast] China paradigm #1 : How to switch from an agency to SaaS model with Thomas Graziani
21Jan

[Podcast] China paradigm #1 : How to switch from an agency to SaaS model with Thomas Graziani

In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]

China APP market: almost saturated in largest cities, what potential for emerging cities?
11May

China APP market: almost saturated in largest cities, what potential for emerging cities?

The Chinese market represents today the largest base of mobile users in the world, with nearly 1.3 billion mobile users. Moreover, in a country with unequal development regarding regions and consumption level, mobile usage shows an outstanding national coverage, including less-urbanized areas still showing great potential of growth. How China APP market can take advantage […]

Carrefour China Market Entry Strategy
12Aug

Carrefour China Market Entry Strategy

Carrefour China Market Entry Strategy 250 cities with a population over 1 million and a steady rise in living standards…  For the mass-market retailing, China offers limitless opportunities; more than for any other market segment. However, along with opportunities, foreign brands come up with numerous challenges regarding customers’ tastes, which are highly accurate in China. […]

Australian meat market in China
05Mar

Australian meat market in China

Australian meat market in China Australian red meat exporters are comfortably entrenched as one of the biggest providers for the Chinese market. Despite significant projected changes to the local economy, the dominant share of Australian meat market in China is expected to remain true through to 2020 and beyond. V&V Walsh’s recent A$1 billion deal […]

Chocolate market in China
12Nov

Chocolate market in China

Chocolate market in China China is the next great frontier for Chocolate market China’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions Chinese of its 1.3 billion people into eager consumers of everything from candy to cars. Thirty years ago, most Chinese had never eaten a piece of […]

Translate brand names into Chinese
03Oct

Translate brand names into Chinese

Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]

The Chinese red wine market, both promising and difficult
22Sep

The Chinese red wine market, both promising and difficult

The Chinese red wine market, both promising and difficult for foreign companies Cultural values influencing Chinese red wine consumption With 1.86 red wine bottles sold in 2013, China has overtaken France as the world’s biggest red wine consumer. The colour plays a crucial role in the success of red wine in China as red is […]

Branding: Elizabeth Arden launch its skincare line in China
21Sep

Branding: Elizabeth Arden launch its skincare line in China

Branding: Elizabeth Arden launch its skincare line in China Cosmetics and fragrances US giant Elizabeth Arden has been launched in 2005 across mainland China, focusing on Shanghai and Hong Kong. After having commercialized their iconic red door fragrance, it’s their skincare line that they’re putting out on the Chinese market. Western creams and masks are […]

Australia Business in China: Export of Australian fruit in China
07Sep

Australia Business in China: Export of Australian fruit in China

Australia Business in China: Export of Australian fruit in China Australia’s first shipment of apples to China was on July 29th, 2014, and that should suggest the nature of Australia’s fruit exports to China. Southern Tasmania apple growers Scott Brothers sent 210 packets weighing 18kgs each, after long and arduous negotiations regarding fruit flies, a […]

German companies in China
06Sep

German companies in China

German companies in China Chinese vision of German companies. In recent years, there have been many stories about German companies spreading among different Chinese social networks. One such story comes from the social network site WeChat in which a German company built a drainage system in Qingdao 100 years ago and predicted the problems that […]

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