Brands in China

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China cosmetic market
01Dec

China cosmetic market

China cosmetic market Beauty market is booming in China China cosmetic market growth has been accelerating for the past few years with increasing demand for high-quality foreign cosmetics. Retail sales in the industry has been increasing over previous years, doubling from RMB88.9 billion in 2010 to RMB162.5 billion in 2013. Skin-care and make-up products are […]

How to sell to Chinese Women on the cosmetic market
26Nov

How to sell to Chinese Women on the cosmetic market

How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]

Cosmetic Brands China
27Oct

Cosmetic Brands China

Cosmetic Brands China Jala Group 2013 Beauty Sales Growth (year-on-year) Subsidiaries and Main Brands $ 0.79 billion (EST.) ¥ 5 billion (EST.) + 20% (EST.) Chando (skin care and make-ups), Chando BB Family, Maysu, Aglaia (skincare), Insea (cosmeceutical) RECENT HISTORY: With the slowdown in FMCG sector in 2013, some foreign cosmetic brands left the Chinese market, […]

Sell on Taobao and Tmall: Foreign children’s products and the Chinese online market
15Oct

Sell on Taobao and Tmall: Foreign children’s products and the Chinese online market

Sell on Taobao and Tmall: Foreign children’s products and the Chinese online market K’Nex’s made-in-America toys on Chinese online platforms Taobao and Tmall K’Nex, an American-based toy-maker started selling made-in-America products in China through Taobao and Tmall websites last year. Michael Araten, President and CEO of K’Nex Brands (whose translation into Chinese language is 积木, […]

Translate brand names into Chinese
03Oct

Translate brand names into Chinese

Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]

Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital
28Sep

Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital

Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital Lenovo is originally a Chinese company, founded in 1984 by Liu Chuanzhi in Beijing. Starting capital of the company was 11 engineers and 200,000 yuan. All 11 founders of Lenovo were middle-aged graduates and members of the Institute of Computing Technology, Chinese Academy of […]

Market analysis of the Chinese perfume market
23Sep

Market analysis of the Chinese perfume market

Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market.  Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]

Branding: Elizabeth Arden launch its skincare line in China
21Sep

Branding: Elizabeth Arden launch its skincare line in China

Branding: Elizabeth Arden launch its skincare line in China Cosmetics and fragrances US giant Elizabeth Arden has been launched in 2005 across mainland China, focusing on Shanghai and Hong Kong. After having commercialized their iconic red door fragrance, it’s their skincare line that they’re putting out on the Chinese market. Western creams and masks are […]

Market research: China Steel market
13Sep

Market research: China Steel market

Market research: China Steel market China steel market has been topping the list of steel production for many years, leaving far behind the other countries in terms of production volume. This is largely connected to high economic growth and manufacturing development of the country, which requires building material for massive construction. Thus steel production, manufacturing […]

Top 5 TCM Brands in China
11Sep

Top 5 TCM Brands in China

Top 5 TCM Brands in China While westernization is growing and getting more important in China, there is still room for traditional market in China. Traditional Chinese Medicine are one of these markets which show positive evolution and great potential in the very near future.  According to market research from the China’s National Bureau of […]

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