Brands in China

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The success of Taobao on the Chinese Internet
28Jul

The success of Taobao on the Chinese Internet

How have Taobao on the Chinese internet evolved compared with its Western counterparts? In many ways, the Great Firewall has allowed China to develop unique applications, and not equivalent versions, of the biggest online platforms the West enjoys. Just as Baidu (百度) is not China’s Google, nor is Tencent (腾讯) China’s Facebook, their similarities are […]

The Success Of Online selling in China
04Nov

The Success Of Online selling in China

Nowadays, Online selling in China is booming and it is becoming increasingly popular for people to do some online shopping. They surf on taobao.com and jd.com instead of amazon.com or eBay.com. In fact, eBay has attempted to convert some Chinese consumers but it still has a relatively low impact. Chinese sellers and buyers both prefer […]

Branding Strategy: Fast Fashion in China
09Sep

Branding Strategy: Fast Fashion in China

Fast Fashion in China refers to low to middle-cost clothing brands which focus on supplying their clients with fast changing collections that reproduce the current fashion trends seen on each season’s international designer shows. Fast fashion in China has strong attractiveness for young citizens The appeal of fast fashion in China is undeniable for the […]

Market Research: Air Conditioner in China
25Jul

Market Research: Air Conditioner in China

The Air Conditioner Market in China Air Conditioner Market in China. Until recently, Chinese people bought cheap fans in the summer. After the beginning of the 21st century, a growing number of Chinese people could afford air conditioners to keep rooms cool and comfortable. In recent years, international air conditioner brands gradually lost their market […]

15Jul

Outdoor Equipment Market in China – Speeding Up

Outdoor equipment retailers in China have seen a significant growth in these last few years. As the Chinese are getting more aware of the importance of a healthy body, practicing sports outdoors is becoming increasingly popular. Before 1990, outdoor equipment retailers didn’t really exist in China, but last year the total sales for retail outdoor […]

29Jun

Daxue FAQ – CRE Selling its Retail Unit

China Resources Enterprise (CRE) sold its retail unit back in April to focus on beer production. What drove the decision and how is the retail sector in China currently coping? In answer to your first questions, it’s a relatively simple case of Chinese Resources Enterprises focusing on what can turn a profit and handing off […]

Resources Lists for TMall and Taobao Stores
06May

Resources Lists for TMall and Taobao Stores

Resources Lists for TMall and Taobao Stores Tmall and Taobao stores are crucial keys to the Chinese market for international brands. Alibaba platforms offer great resources for your market entry, but also for market analysis, some for free and some charged. Here is an overview of resources lists for Tmall and Taobao stores. 1. Resources […]

Suning Appliance Company Limited
19Mar

Suning Appliance Company Limited

Suning Appliance Company Limited is bar far one of the leaders in its sector Rapidly growing Chinese economy with spectacular yearly 9% growth rate gave rise to many retail shop chains, which emerged over the last decade. Nowadays, retail in China plays crucial role in economy with a lot of businesses being involved in commerce. […]

Running equipment in China
07Jan

Running equipment in China

Running equipment in China Overview of China’s sportswear market China’s sportswear market has expanded rapidly in recent years, particularly so for footwear like cross-training shoes and apparel products. Since cross training shoes are very multi-functional and can be worn for a wide variety of sports such as walking, running, tennis and basketball, they become the […]

How to Develop a Brand in China
25Dec

How to Develop a Brand in China

How to Develop a Brand in China Not too long ago was it that there were only few “global” brands. But now the barriers to international trade have lowered, and more and more small and medium-sized businesses can see “compete on an international scale” as a realistic goal – and achieve international success. So, you […]

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