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Market analysis: Paris Baguette in China
22Jan2013

Market analysis: Paris Baguette in China

Background of Paris Baguette Paris Baguette is the top baking brand of Korea’s oldest food company, SPC Group, South Korea. The company currently has over 1500 stores throughout South Korea, […]

Market study: Vichy in China
21Jan2013

Market study: Vichy in China

 Vichy is a commune in the Allier department in Auvergne in central France. It belongs to the historic province of Bourbonnais. It is known as a spa and resort town […]

21Jan2013

Market Study on: 7up in China

Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two […]

Market research: Coca-Cola in China
20Jan2013

Market research: Coca-Cola in China

China is the hometown of tea. Especially after the reform and opening up, the market for drinks in China developed rapidly. Due to the rapid speed of the growth in […]

18Jan2013

B2C 3C Product Purchasers in China

In year 2010, there were 32.19 million B2C 3C purchasers in China, which is 32.4% of the total B2C purchasers. 3C product is the category that has achieved fast development […]

Market report: Sephora in China
17Jan2013

Market report: Sephora in China

Sephora is a French brand and chain of cosmetics stores History: In 1970: established in Paris In 1997: acquired by French conglomerate LVMH (Louis Vuitton and Moet Hennessy). By 2011, […]

Market research: Alcoholic drinks in northwest China
17Jan2013

Market research: Alcoholic drinks in northwest China

Trends Despite its current relative lack of development, urbanization is growing at a fast pace in northwest China. Along with this change in infrastructure are changes in its citizen’s alcoholic drink […]

Market report: Outdoor sports in China
16Jan2013

Market report: Outdoor sports in China

With the rapid development of the economy, people in China are under more and more pressure. And naturally, the desire for a leisure outdoor activities is growing. Since the opening […]

Markert report: Alcoholic beverages in southwest China
15Jan2013

Markert report: Alcoholic beverages in southwest China

Trends In southwest China, Baijiu(白酒) has been a tradition for a long time. Many famous Baijiu brands originate here, for example, Maotai(茅台) and Wuliangye(五粮液). In 2011, the sales prices of […]

14Jan2013

Market report in China: Famous B2C Websites in China

In China, e-commerce is developing at a fast pace, and thus all kinds of B2C websites are coming into being. In terms of market occupancy rate, the current situation of […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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