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A range of latest trends, brands of sportswear have arrived in the markets of China. A number of Chinese companies have come up that specialize in sportswear for males, females as well as kids. To suit the special requirements of the sports professionals, these products are widely varied in terms of design, and materials. These are not only durable, but also come with a variety of attributes, such as sweat absorbing, and air circulation.

Main brand in the sportswear market in China

Guangzhou Kangkai apparel is one of the recognized names in delivering good quality and trendy sportswear. Materials like polyester and microfiber are used for the various sports apparels like shirts, tees and pants. Customized logos on its products make it even more popular among the consumers. Consumers need to make special mention regarding the logos they would like to see in their products and may also need to design the same. Colors and sizes are also customizable.

Xiamen Comdai specializes both in swimwear as well as sportswear. Made of waterproof materials like nylon and spandex, the swimsuits are extremely comfortable and helps in  proper air circulation.

Another company, Wangsai Dress, operating from the Fujian province of China provides trendy and fashionable sports costumes for the kids. Sports jackets, swimwear, caps and shoes are few of the many products provided by the company.

Branding strategy and market research are crucial on sportswear market

According to research on sportswear market in China, renowned companies are more likely to provide good quality products compared to less known companies. Thus Brand names do matters when sports goods come into the picture, and branding strategy is crucial to enter this market.

Sports goods market is now experiencing a severe competition. Renowned brands are striving to perform better and better. In this tough competition, it’s truly difficult for the retailers to survive. Offering high quality products at the fair price is one of the best ways to survive. In fact, the manufacturers are now highly focused on getting volumes by keeping the price a bit lower. It helps them catching the target market. Working on the custom logos has also become extremely important for them. After all, a customized logo helps in attracting customer.

Finally, indoor sports and gym clubs have started to become more and more popular in China, with an increasing number of Chinese people being interested in remaining healthy. Thus, brands that associate with such sports or that can provide the equipment necessary can easily develop themselves in tier 1 and tier 2 cities.

Therefore proper market research is required every time an order needs to be placed since it is a matter of a considerable large volume of products. It is for the benefit of the dealers that a proper scrutiny is advised. Dealers may consult blogs and forums where independent ideas are put forward regarding various brands specializing in sportswear. Some of the best Chinese brands are Great Pacific, Liang You Clothing Making, Hangzhou, Cixi Yingguang and Guangzhou Jade’s Garment. These private companies are known to export good quality sports goods and apparels as well.

Our report on the licensed sports merchandise market in China: