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20Jun

Consulting in China

A Consulting Firm centered on China Daxue Consulting is a fully China-based agency with international consultants in our Shanghai and Beijing offices able to provide you with any support you need to expand your business in the Chinese market. Our scope of consulting services include: Market entry approach China market business advisory Market analysis and […]

09Jun

Our services: China market research services

China market research services Daxue Consulting’s Market Research in China is based on 2 pillars: traditional methodologies (interviews, focus groups, visits) and technology (software, VR, AR, social media analysis). Our research projects are lead by an international team of market research specialists. We offer tailor-made market research to a wide range of industries, ranging from […]

Prepare for the burst of C2M (consumer to manufacturer) in China: Pinduoduo, JD.com, Biyao
04Aug

Prepare for the burst of C2M (consumer to manufacturer) in China: Pinduoduo, JD.com, Biyao

What is the consumer-to-manufacturer  (C2M) model? The founder of the Chinese e-commerce site Biyao, Bi Sheng was first to propose the C2M model in China. The C2M model is when consumers connect directly to manufacturers to purchase a product. In the C2M model, consumers place orders directly through the platform, and the factory receives consumers’ personalized […]

How Estee Lauder adapted to China with strong e-commerce and R&D
03Aug

How Estee Lauder adapted to China with strong e-commerce and R&D

Estee Lauder entered China in 1993. After two decades, Estee Lauder is a well-known high-end cosmetic brand in Chinese customers’ eyes. During the 2018-2019 fiscal year, the sales of the Estee Lauder around the globe broke the record. Notably, Estee Lauder in China, and retail travel channels contributed the most to the brand’s double-digit worldwide […]

Automotive industry in China: How carmakers compete for first place
02Aug

Automotive industry in China: How carmakers compete for first place

Auto industry in China. China has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese brands (42%), what are the trends and growth drivers that international carmakers can follow? The automotive sector […]

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers
31Jul

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

China Paradigm transcript #102: The way forward to increase B2B sales in China
28Jul

China Paradigm transcript #102: The way forward to increase B2B sales in China

Find here the China Paradigm 102. In this interview, Yoann Delwarde co-founder at infinity growth where he helps CEOs and companies to increase B2B sales in China with integrity. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting where we interview season entrepreneurs and experienced managers in China about their business […]

China Paradigm transcript #100: Behind the scenes of a B2B sales network in China
28Jul

China Paradigm transcript #100: Behind the scenes of a B2B sales network in China

Find here the full transcript of China paradigm episode 100. Learn more about Liang Sun’s story in China as the founder of Generate, a B2B sales network in China, and his experience managing a sales consultancy. Find all the details and additional links below. Full transcript below: Welcome to China Paradigm, a show powered by […]

The complete guide to Clothes Distribution in China
16Jul

The complete guide to Clothes Distribution in China

Clothes distribution in China is shifting from offline to online. Online platforms are increasingly sophisticated, and brands must evaluate which platforms have the highest return on investment. Luxury, fast fashion, foreign and domestic brands all have unique needs which can be met by different distribution channels. Despite consumers turning more to online channels, offline channels […]

Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?
15Jul

Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?

Find here Daxue Talks episode 74. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses channels that can replace email newsletters in China and explains what is behind the distribution of SMS. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m from […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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