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Ralph Lauren China | Case study of a late entrant in luxury
21Feb

Ralph Lauren China | Case study of a late entrant in luxury

Ralph Lauren: Late arrival in China Ralph Lauren Corporation is an upscale American lifestyle company and fashion retailer founded by American designer Ralph Lauren. The company focuses on high-end clothes for men and women. Widely recognized for its Polo Ralph Lauren flagship label, Ralph Lauren Corporation also manages several other brands. Ralph Lauren in China […]

The Luxury Watch market in China: Status, sophistication and counterfeiting
31Jan

The Luxury Watch market in China: Status, sophistication and counterfeiting

Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]

The 10 most epic China marketing campaigns of 2019
31Dec

The 10 most epic China marketing campaigns of 2019

Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]

Daxue Talks transcript #24: The 2019 challenges in retail in China
26Dec

Daxue Talks transcript #24: The 2019 challenges in retail in China

Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]

18Dec

Marketing Campaign evaluation in China

Marketing campaign evaluation services also include digital campaign evaluation and PR campaign evaluation in China Daxue consulting offers our clients professional marketing campaign evaluation such as PR campaign evaluation and digital campaign evaluation in China. Our team also provides you with insightful and tailored advice in terms of marketing strategies based on our in-depth marketing […]

Podcast Transcript #75: Make full use of QR code for marketing in China
18Dec

Podcast Transcript #75: Make full use of QR code for marketing in China

Find here the China Paradigm 75 where we, Daxue Consulting, interview season entrepreneurs in China. In this episode, we are with Benjamin Claeys to understand his entrepreneur journey in China, he is a pioneer in using QR code for marketing in China, and have set up several Chinese customer engagement platforms for innovative marketing. Full […]

03Dec

Media Consulting Firm in China

Daxue consulting is an experienced media consulting firm in China, and can help brands optimized their media strategy. The Chinese media industry covers a broad range of categories, from traditional media forms such as telecommunication and print, to new media forms such as digital marketing and social media marketing. It is constantly experiencing digital transformation […]

Sports Advertising in China: Reaching China’s sports enthusiasts
29Nov

Sports Advertising in China: Reaching China’s sports enthusiasts

Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]

A clear vision of the Eyeglasses Market in China | daxue consulting
28Oct

A clear vision of the Eyeglasses Market in China | daxue consulting

Size of the eyeglasses market in China The spectacle market in China generated 63.8 Billion US dollars in 2018, increasing by 6% since 2017. With a population of 1.4 billion people by mid 2019, China has an enormous demand for eyeglasses and other vision correction products. China not only has the largest potential in the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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