Search results for advertising

Home / Search Results for "advertising" Query
The organic food market in China
28May

The organic food market in China

The definition of organic food in China The for organic production, including atmosphere quality, organic irrigation water, unpolluted soil and natural processing. Organic food in China has to satisfy the following requirements: CONTACT US NOW TO ANSWER YOUR CHINA BUSINESS QUESTIONS “Complying with specific principles of agricultural production, production did not use raw materials or […]

The home decor market in China: catering to a new generation of home owners
15May

The home decor market in China: catering to a new generation of home owners

A growing number of families in China have been designing their homes to their own special tastes since China launched its market-oriented housing reform in 1998, ending its long-practiced welfare housing distribution system. To most Chinese families, decorating their houses means spending thousands or tens of thousands of RMB. However, many people love to pay […]

Key Growth Engines of Internet retail in China
13May

Key Growth Engines of Internet retail in China

Internet retail in China has experienced exponential growth, with a current value CAGR of 58.58% from 2010 to 2019; the highest among all channels in retailing in the country. Internet retailing attracts a large consumer base in China, especially the digital-savvy young and middle-aged consumers, with the penetration rate of over 70% in 1st tier […]

Durex in China and its clever e-marketing
11May

Durex in China and its clever e-marketing

Durex China accounts for a large market share of the promising condom market When choosing a product once called “an armor against pleasure, and a cobweb against infection,” people tend to go for trusted brands. That is why well-known condoms such as Durex and Okamoto have such huge market shares. Ever since it dntered the Chinese market in […]

Internet Censorship in China explained
11May

Internet Censorship in China explained

The Internet and social media are pervasive and transformative forces in contemporary China. Nearly half of China’s 1.3 billion citizens now use the Internet. Use of the internet in China began in three phrases. First, with the advent of Internet cafés. Second, with the expansion of home and office based computers. Third, with the widespread […]

Divorce in China: will the post COVID-19 spike remain a trend?
21Apr

Divorce in China: will the post COVID-19 spike remain a trend?

China’s Ministry of Civil Affairs declared that over four million couples divorced in 2018, up 2% from the same period last year. China’s divorce rate has been steadily rising over the past ten years and this trend is expected to continue for the foreseeable future. During and after China’s coronavirus quarantine period, Global Times reported […]

China Paradigm transcript #93: How can companies manage their brand development in China’s market?
20Apr

China Paradigm transcript #93: How can companies manage their brand development in China’s market?

Find here the China Paradigm interview # 93  and learn how companies are able to manage their brand development in China’s market. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I’m Matthieu David; the founder of Daxue Consulting and its podcast […]

China Paradigm transcript #90: Is the VR industry the next tech revolution in China?
17Apr

China Paradigm transcript #90: Is the VR industry the next tech revolution in China?

Find here the China paradigm episode 90. Learn Eloi Gerard‘s (CEO and co-founder of CrowsNest) story in China and find out all the details about the VR industry in China. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I am Matthieu […]

Cartier in China: The king of jewelers
16Apr

Cartier in China: The king of jewelers

“Jeweler to kings, king of jewelers” said King Edouard VII about Cartier. The jewelry and watchmaking House is prestigious for its finest quality. Since 1847, the brand is developing some of the most prestigious jewellery in the world. With time, their brand expanded; now including watches, pens and other luxury goods. In 1992, Cartier started […]

Coronavirus Crisis Management | Four brands that have done it right
08Apr

Coronavirus Crisis Management | Four brands that have done it right

How should brands communicate to Chinese customers during the Coronavirus outbreak? While the epidemic is expanding globally, Chinese economy is gradually emerging from its lethargy. After the country’s quarantine has just ended, Chinese consumer behavior is no longer the same as before. During the epidemic, we have seen giant brands cutting down their operation like […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.