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China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem
25Aug

China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem

In this episode of China Paradigm, Jay Thornills and Charles Erickson, Co-Founder & Head of Product Development at Baopals, speaks with Matthieu David about how to provide a platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. In this China business vlog, Jay and Charles talk about […]

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting
19Aug

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting

The baked goods market in China The baked goods market in China began to gain momentum in 1980 and boomed between 2000 and 2010. During this period, all kinds of foreign brands entered the Chinese market. Foreign baked goods have become the breakfast of many Chinese people. The most common baked goods in China include […]

Podcast transcript #53: An inside look at the translation services sector in China
18Aug

Podcast transcript #53: An inside look at the translation services sector in China

Find here the China paradigm episode 53. Learn more about Stephane Choury’s story and the translation services sector in China. Full transcript below: MATTHIEU DAVID: I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Stephane Choury. I have known you for a while now. You […]

Podcast transcript #52: How retailers in China should prepare for the revolution of the industry
17Aug

Podcast transcript #52: How retailers in China should prepare for the revolution of the industry

Find here the China paradigm episode 52. Learn more about Olivier Tollet’s story and how retailers in China need to prepare for the revolution of the industry. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue Consulting, a China market research company and its China marketing podcast, China Paradigm. […]

Podcast transcript #51: Favorable PR strategy in China for strategic business development
16Aug

Podcast transcript #51: Favorable PR strategy in China for strategic business development

Find here the China paradigm episode 51. Learn more about Simon Vericel’s story and how to develop a beneficial PR strategy in China for businesses. You will find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, […]

Podcast transcript #48: Building business relationships in China
14Aug

Podcast transcript #48: Building business relationships in China

Find here the China paradigm episode 48. Learn more about Lucas Rondez’s story building business relationships in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and its China marketing podcast, […]

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting
14Aug

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting

In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting
12Aug

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting

What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market”  but also functions as an “economy”. Senior citizens in China […]

AI in the Food and Beverage industry in China: the future of dining starts today | Daxue Consulting
09Aug

AI in the Food and Beverage industry in China: the future of dining starts today | Daxue Consulting

Advances in technology and artificial intelligence have made many things possible in China, especially on-demand food ordering. The use of AI in the food and beverage industry in China allows players to save time in the production phase in order to focus on more creative solutions and research. Now robots can be found in restaurants […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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