Luxury China

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Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China
30Jul

Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China

Find here the full China paradigm episode 45. Learn more about Nicolas Jouvenceau’s story selling diamonds in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic Market Research Company, and this China marketing podcast, China Paradigm. Today, […]

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
28Dec

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting

Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]

Online luxury in China: how brands can leverage these channels | Daxue Consulting
23Aug

Online luxury in China: how brands can leverage these channels | Daxue Consulting

The global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Expected to make up to 40% of global luxury spending by 2024, Chinese consumers are becoming increasingly more important to luxury brands. In particular, with the rising purchasing power of […]

Branding Strategy: Fast Fashion in China
09Sep

Branding Strategy: Fast Fashion in China

Fast Fashion in China refers to low to middle-cost clothing brands which focus on supplying their clients with fast changing collections that reproduce the current fashion trends seen on each season’s international designer shows. Fast fashion in China has strong attractiveness for young citizens The appeal of fast fashion in China is undeniable for the […]

Luxury goods market in China
11Jul

Luxury goods market in China

Luxury goods market in China: Optimistic Prospects? The potential of luxury goods market in China It is predicted that China will account for about 20%, and ¥180 billion luxury sales in the world in the year of 2011. Even during the global recession, sales of luxury goods in China mainland increased by 16%, reaching nearly […]

15Jan

Gift box industry in China

Gift box industry in China Economic growth and new consumer behavior and preference Over the past decades of reform and opening up policy China has achieved remarkable economic success with continuously going strong GDP increase and average income growth of its people.  China’s industrialization and urbanization took its economy to another level, converting large population […]

China Market analysis: China Lipstick market
05Dec

China Market analysis: China Lipstick market

China Market analysis: Lipstick market China lipstick market is one of the growing markets directly taking advantage of the growth of Chinese middle class power income and the rise of beauty and personal care. PEST analysis China China Political context The thorough law and multipartite superintendents from government will make sure the stable developing of […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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