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Daxue Talks 65: Transformation of e-commerce and online/offline shopping in China
28May

Daxue Talks 65: Transformation of e-commerce and online/offline shopping in China

E-commerce and shopping in China In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, talks about how the world pandemic has affected the e-commerce industry and online shopping in China. Jump to the questions: 0:38: What platforms have benefitted from the outbreak? 1:47: How has the […]

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
28May

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?

Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the crisis? I think I’ve seen some interesting cases. For example, one is from HeyTea. We know HeyTea is one of the most popular milk tea brands in China, and during this time, because people can’t go out to their […]

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
28May

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]

Key Growth Engines of Internet retail in China
13May

Key Growth Engines of Internet retail in China

Internet retail in China has experienced exponential growth, with a current value CAGR of 58.58% from 2010 to 2019; the highest among all channels in retailing in the country. Internet retailing attracts a large consumer base in China, especially the digital-savvy young and middle-aged consumers, with the penetration rate of over 70% in 1st tier […]

COVID-19 impact on Chinese consumption
08May

COVID-19 impact on Chinese consumption

COVID-19 impact on Chinese consumption had unique outcomes in every industry. For example, mobile games and short-video markets experienced tremendous growth, while restaurants and services struggled to make ends meet. What Chinese people did at home during the epidemic The main lock-downs of the Coronavirus epidemic in China lasted over two months. However, as China’s […]

China Paradigm 101: Leveraging data to surf China’s e-commerce wave
29Apr

China Paradigm 101: Leveraging data to surf China’s e-commerce wave

Leveraging data to surf China’s e-commerce Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, […]

How to set up a Taobao shop | Daxue Consulting
23Mar

How to set up a Taobao shop | Daxue Consulting

Guide on how to set up a Taobao shop to enter the Chinese market Read more about market entry in China Taobao is Asia’s largest network retail business, founded by Alibaba group in 2003. As the largest online shopping platform, current business includes both C2C and B2C transactions. Today, Taobao has also become the most used online […]

Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China
18Mar

Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China

Based on this episode of Daxue Talks with Olivier Verot, a digital marketing specialist, you will better understand cross-border health care e-commerce with China. Full transcript below: Are cross-border sales relevant to health care? Yes, it is relevant for cross-border sales. It is extremely relevant. Chinese people want to buy health care products will search online […]

Coronavirus China Economic Impact Report by daxue consulting
17Mar

Coronavirus China Economic Impact Report by daxue consulting

Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly we share […]

Nike in China: Embracing digital transformation
12Mar

Nike in China: Embracing digital transformation

Amid slowdown of global markets, the Chinese market is increasingly significant for international sportswear brands like Nike. Then, what is Nike, the largest athletic company, doing to succeed in China’s challenging market. Nike in China owes some of their success to their digital strategy. “China’s fast growing 5G technology infrastructure, artificial intelligence, machine learning and […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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