Daxue Talks

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Daxue Talks 11: How to enter China’s online FMCG market in 2019?
08Nov

Daxue Talks 11: How to enter China’s online FMCG market in 2019?

Enter China’s online FMCG market The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31 What are […]

Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai
07Nov

Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai

setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]

Daxue Talks 9: Leverage Douyin to reach gen Z
06Nov

Daxue Talks 9: Leverage Douyin to reach gen Z

Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]

Daxue Talks transcript #7: Retarget people across all platforms in China
24Oct

Daxue Talks transcript #7: Retarget people across all platforms in China

Find here the Daxue Talks episode 7. From the talk with Olivier learn in 2-5 minutes how to retarget people across all platforms in China. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking […]

Daxue Talks 7: Online advertising retargeting in China
24Oct

Daxue Talks 7: Online advertising retargeting in China

Online advertising retargeting in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In 5 minutes, find answers on five different questions about how to do ad retargeting on the Chinese internet. Jump to the questions: 0:23 Talking about Alimama and retargeting, is it retargeting from Tmall […]

Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?
24Oct

Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?

Find here the Daxue Talks episode 6. Learn in 2-5 minutes useful tips on how to get more traffic on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking about traffic acquisition on […]

Daxue Talks 6: How to Drive Tmall traffic
24Oct

Daxue Talks 6: How to Drive Tmall traffic

How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]

Daxue Talks transcript #5: Domestic e-commerce on Tmall
24Oct

Daxue Talks transcript #5: Domestic e-commerce on Tmall

Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]

Daxue Talks 5: How to negotiate with Tmall in 2019
24Oct

Daxue Talks 5: How to negotiate with Tmall in 2019

How to negotiate with Tmall in 2019 The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we better understand the Tmall ecosystem and find answers to basic but essential questions. Jump to the questions: 0:23 What are the costs of using Tmall for […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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