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Online advertising retargeting in China

The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In 5 minutes, find answers on five different questions about how to do ad retargeting on the Chinese internet.

Jump to the questions:

• 0:23 Talking about Alimama and retargeting, is it retargeting from Tmall shop page visits OR is it from your website where you implement a code?
• 1:11 Alibaba uses a unique ID to retarget people across all platforms, does Alimama also use this method?
• 1:56 What kind of criteria do you need to target people on Tmall? (Such as location, gender, age, etc.) What are the different criteria when you run an advertisement on Tmall?
• 2:37 We know that Facebook advertising has a ‘look alike’ targeting feature, does this exist in China and who provides it?

Daxue Talks is a show powered by Daxue Consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.