Market research China

The growth of Chinese seniors traveling With the world’s largest population of 1.38 billion people, China is currently on its way to becoming one of the world’s biggest markets for tourism. According to China National Administration of Tourism, a total of 120 million Chinese people traveled overseas in 2015, creating revenue of $194 billion, representing […]

Chinese seniors clothing. Fashion brands and companies hardly ever enter the apparel industry by targeting the elderly. They typically serve the 25-to-40-year-old segment first, then expand to the market for teenagers or children or men’s clothing. However, the Chinese population is aging and the elderly are expected to account for a quarter of the overall […]

The luxury industry in China accounted for 29% of the global market in 2015 and continues to grow at an envious rate by western standard, despite the recent slowdown. Changes are occurring in Chinese customers’ expectations but also in their consumption patterns. KPMG realized in 2015 a survey of more than 10,000 mainlanders and found […]

Min Chun: Work hard, play hard Can you introduce yourself and your background? I was born and raised in Seoul, Korea until I was 13 years old, around Grade 5 or 6. I moved to Hong Kong and finished high school there. Then, I studied in the States at the University of Illinois at Urbana-Champaign […]