Sport in China

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Podcast transcript #21: how a fitness app in China is transforming Shanghai’s fitness market
29May

Podcast transcript #21: how a fitness app in China is transforming Shanghai’s fitness market

Find here the China paradigm episode 21. Learn more about Tom Xiong’s story in China and find all the details and additional links below. Full transcript below: Matthieu David:         Hello, everyone.  I am Matthieu David, founder of Daxue Consulting and its China marketing podcast, China paradigms. I am today with Tom Xiong. You are […]

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
09Apr

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym

China Paradigm interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
01Mar

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting

Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]

Who are the most popular world cup players on Chinese platforms?
11Jun

Who are the most popular world cup players on Chinese platforms?

Who are the most popular football world cup players in China? Although China didn’t qualify for the 2018 FIFA world cup, Chinese people are still looking forward to see their favorite players on the pitch during this international event. During the 21st edition that takes place in Russia from 14 June to 15 July 2018, […]

15Jul

Outdoor Equipment Market in China – Speeding Up

Outdoor equipment retailers in China have seen a significant growth in these last few years. As the Chinese are getting more aware of the importance of a healthy body, practicing sports outdoors is becoming increasingly popular. Before 1990, outdoor equipment retailers didn’t really exist in China, but last year the total sales for retail outdoor […]

American football in China
23Apr

American football in China

American football in China Starting from scratch in China China might not be the market that most sports fans associate with American football. The game is seen as very complex by Chinese fans and kids don’t play it in China. Moreover, the term ‘football’ here mostly equals to European soccer. Still, there are great opportunities […]

Running equipment in China
07Jan

Running equipment in China

Running equipment in China Overview of China’s sportswear market China’s sportswear market has expanded rapidly in recent years, particularly so for footwear like cross-training shoes and apparel products. Since cross training shoes are very multi-functional and can be worn for a wide variety of sports such as walking, running, tennis and basketball, they become the […]

Market research: Gambling in China
26Aug

Market research: Gambling in China

Market research: Gambling in China On July 12 and 13th, Chinese police arrested 108 individuals it accused of operating gambling rings around the 2014 FIFA world cup. Authorities declared asset seizures of about 18 billion RMB ($2.9 billion at the time). Reports have suggested that this is a fraction of the total amount of money […]

The market for sport clothes in China
11Aug

The market for sport clothes in China

The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]

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