International companies in China

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Quiz: Comparing Europe and China economic power
16Jul

Quiz: Comparing Europe and China economic power

Our quiz comparing Europe and China economic power Do not hesitate to reach out to our project managers at dx@daxueconsulting.com to get all answers to your questions

Podcast transcript #31: How to build an influential corporate culture in a global business
08Jul

Podcast transcript #31: How to build an influential corporate culture in a global business

Find here the full  China paradigm episode 31. Learn more about Matt Cogner’s story in China and how he implemented a corporate culture in a global business and find all the details and additional links below. Full transcript below: MATTHIEU DAVID:  Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, […]

Podcast transcript #30: A revolutionary online marketplace in the meeting industry in China
27Jun

Podcast transcript #30: A revolutionary online marketplace in the meeting industry in China

Find here the China paradigm episode 30. Learn more about Julien Delerue’s story in the meeting industry in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting and the China marketing podcast, China Paradigm. Today, I am with Julien […]

[Podcast] China Paradigm 46: Understanding CRM in China
13Jun

[Podcast] China Paradigm 46: Understanding CRM in China

Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM in China. In this episode of China Paradigm, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies use the CRM solution to do business. Highlights of this episode include: Defining the steps of CRM businessing in China 2019 […]

[Podcast] China paradigm #17: How to best engage consumers in China
26Mar

[Podcast] China paradigm #17: How to best engage consumers in China

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
04Mar

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting

In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]

How can foreign automakers be a part of China’s future driven by electric vehicles | Daxue Consulting
07Jan

How can foreign automakers be a part of China’s future driven by electric vehicles | Daxue Consulting

Electric vehicles (EVs), including vehicles mainly powered by electric motors, are gaining increasing attention from governments and the automaker industry globally. China has become the biggest EV market within only a short period of time and is forecasted to continue rapid growth because of the support from the Chinese government and changing car purchase preference […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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