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Market analysis: Chinese middle class
04Mar

Market analysis: Chinese middle class

Background: 300 million People In China, the middle class is defined as households mainly concentrated in major cities, engaged in decent jobs with good educational background and professional qualifications. They typically earn an annual income of more than 60,000 RMB, own at least one house and one private car, and enjoy an above average to average consumption level. According to statistics,  there are over 300 million people in China that are qualified to be considered part of this above-defined middle-class. This demographic covers about 25% of the Chinese population – as large as the entire population of the United States. The number is predicted to reach 700 million within the next […]

Market research: Children’s products in China
13Dec

Market research: Children’s products in China

Disney What do kids between the ages 6 and 10 enjoy the most? Walt Disney seems to have a pretty good idea with their product offering of cartoons, games, toys, and other forms of childish entertainment. Children not only from China, but throughout the world are crazy about cartoon characters and their related products including […]

11Dec

To Graduate In China: Dead-end or Highway?

Generally speaking, national employment rate of 2010 graduates was 89.6%, increased by 3%, 4% respectively from 2009 and 2008, with income 2479 RMB on average. Which demonstrates that national condition of employment has recovered from financial crisis. In terms of monthly income, it increased by 349 RMB averagely from 2009 graduates to 2010 graduates, specifically, […]

Market research: Xi’an
08Dec

Market research: Xi’an

General overview of Xi’an: ZTE, NEC, Hujitsu, Simens Xi’an (Chinese: 西安; Wade–Giles: Hsi-An, also spelled Hsi-an, Hsian, or Sian) is the capital of the Shaanxi province, and a sub-provincial city in China. One of the oldest cities in China, with more than 3,100 years of history, the city known as Chang’an before the Ming Dynasty. […]

Market research: Basketball in China
25Nov

Market research: Basketball in China

Ever since Dr. James Naismith invented basketball in 1891, it has spreaded quickly to almost every corner of the world. Nowadays, basketball has its own culture, spirit, and charm. Basketball entered China more than 100 years ago. In the first half of the 20th century, due to economic and culture changes and the frequent occurrence […]

Market analysis: Zhengzhou
05Nov

Market analysis: Zhengzhou

Market analysis: Zhengzhou To know the business opportunities in Zhengzhou, contact-us. The cultural sites in Zhengzhou : Shaolin Temple Zhengzhou (郑州) is a city on the south bank of the Yellow River (Huang He) in China. It is the capital of the Henan Province. Located in the center of the country, Zhengzhou is now a major […]

25Oct

Cost of baby in China

Because of  the inflation and the increase of living cost, Chinese young couples seem to be more anxious about raising a baby than years ago, especially for those who living in first-tier cities, like Beijing, Shanghai, and Guangzhou. Taking Shanghai for example, it will spend over 30,000 a year on average for raising a child […]

Market research: Education for 12-18 years old in China
21Oct

Market research: Education for 12-18 years old in China

Background Chinese students face fierce competition in school from the very first day of classes. They have no choice but to put nearly all their time and effort into studying if they hope to outdo their fellow classmates. Throughout a student’s career from primary school to high school, they are constantly worrying about getting the […]

Business intelligence: Logistics for FMCG in China
20Sep

Business intelligence: Logistics for FMCG in China

China’s expanding retail industry including apparel and fashion, food and grocery, furniture retailing, and home electrical appliance was increasingly looking to outsource its logistics functions to third-party logistics (3PL) service providers. This would help the industry meet the growing need for a variety of higher quality products, a move that could be a major growth […]

10Sep

The market of desktop computer in China

  The overall market characteristics of desktop computer in China   1. The market capacity of brand desktop computers reduced and the market share of assembled computer increased   According to retail monitoring data of 153 cities by GFK (China), in the first half of the year, the retail quantity of the overall desktop computer has […]

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