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What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
18Feb

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting

Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers.  Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived […]

Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting
04Feb

Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting

Daxue Consulting always strives to look at the product or service through the consumers’ eyes. Thus, our team systematically conducts different big and small (like this one) experiments in order to come across all the pros and cons of the goods or services in the Chinese market.  Since one of our aims is to perform […]

[Podcast] China paradigm #14: How to run a creative brand consulting company in China
04Dec

[Podcast] China paradigm #14: How to run a creative brand consulting company in China

Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1 | Daxue Consulting
27Nov

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1 | Daxue Consulting

China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels,  again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]

China APP market: almost saturated in largest cities, what potential for emerging cities?
11May

China APP market: almost saturated in largest cities, what potential for emerging cities?

The Chinese market represents today the largest base of mobile users in the world, with nearly 1.3 billion mobile users. Moreover, in a country with unequal development regarding regions and consumption level, mobile usage shows an outstanding national coverage, including less-urbanized areas still showing great potential of growth. How China APP market can take advantage […]

Perfumes in China – Scent of A Good Future
10Aug

Perfumes in China – Scent of A Good Future

Perfumes in China are slowly being introduced across the entire country. The unique cultural roots attached to perfumes embodies a challenge to perfume developers and sales unpredictable. There’s a false perception that perfume is a new thing in China, but it’s based on a technicality; perfumes are a new thing, but fragrances aren’t. Rather than […]

08Jul

App Market in China

As Chinese continue equipping themselves with mobile phones at a very fast rate, the app market in China is enjoying a similarly large growth. Today there are 1.29 billion mobile users in China, and that mobile phone market is fueling the app market. Recently, with the success of the iPhone 5 (featuring a larger screen), […]

29Jun

Daxue FAQ – CRE Selling its Retail Unit

China Resources Enterprise (CRE) sold its retail unit back in April to focus on beer production. What drove the decision and how is the retail sector in China currently coping? In answer to your first questions, it’s a relatively simple case of Chinese Resources Enterprises focusing on what can turn a profit and handing off […]

Suning Appliance Company Limited
19Mar

Suning Appliance Company Limited

Suning Appliance Company Limited is bar far one of the leaders in its sector Rapidly growing Chinese economy with spectacular yearly 9% growth rate gave rise to many retail shop chains, which emerged over the last decade. Nowadays, retail in China plays crucial role in economy with a lot of businesses being involved in commerce. […]

30Oct

Market Study on Survey Monkey in China

Introduction Survey Monkey, founded in 1999, is a leading company providing web-based survey. Given its powerful online survey system, Survey Monkey has a friendly interface and attracts customers including all Fortune 100 companies and  famous academic research institutions. People who want to launch a survey can easily build a questionnaire on Survey Monkey autonomously, then […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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