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How Artificial Intelligence is enhancing the manufacturing industry: AI technology in China’s factories | Daxue Consulting
02Aug

How Artificial Intelligence is enhancing the manufacturing industry: AI technology in China’s factories | Daxue Consulting

In 2016, the Chinese government made a commitment to its Three-Year Guidance for Internet Plus Artificial Intelligence Plan that would focus on funding and the development of AI, which will boost its economy. At a subsequent year, the State Council released a New Generation Artificial Intelligence Development Plan which contained details on China’s strategy to […]

Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting
31Jul

Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting

Over the past decade, artificial intelligence has proven to be the driving force behind the next phase of the evolution of video games. China recently officially recognized gaming as a profession, has not hidden its intentions to become one of the leaders of this industry. So, how do big names use artificial intelligence in China’s […]

Podcast transcript #35: Adapted and tailor-made HR services in China
24Jun

Podcast transcript #35: Adapted and tailor-made HR services in China

Find here the China paradigm episode 35. Learn more about optimizing HR services in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID:  Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its China business podcast, China Paradigm. Today I am with Fabien Guerin. Am I […]

Huawei issue: What are the reactions of Chinese netizens to the sanction to Huawei from the U.S.? | Daxue Consulting
10Jun

Huawei issue: What are the reactions of Chinese netizens to the sanction to Huawei from the U.S.? | Daxue Consulting

Huawei issue The president of the United States, Donald Trump, announced the US would blacklist Huawei by putting it on the “Entity List” and “Export Blacklist” issued by U.S. Department of Commerce, which forced several U.S. companies, including Google and Qualcomm, to suspend the business cooperation with Huawei. This announcement is similar to what Trump […]

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
09Apr

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym

China Paradigm interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this […]

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
06Apr

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu

China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]

[Podcast] China paradigm #17: How to best engage consumers in China
26Mar

[Podcast] China paradigm #17: How to best engage consumers in China

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting
15Mar

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting

With a global trend towards an “internet of things,” China’s technological innovation has led to rising demand in the smart home market from Chinese consumers.  A smart home is defined by Google Dictionary as: a home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. Smart home systems, […]

Home appliance market in China: the most popular brands within Chinese families | Daxue Consulting
10Mar

Home appliance market in China: the most popular brands within Chinese families | Daxue Consulting

Due to the constant increase in living standards and purchasing power in China, the home appliance market has a strong potential that encourages the development of strong brands, whether foreign or Chinese. This market is often referred to as the white and brown goods market: ‘brown goods’ refers to light electronic products such as televisions, […]

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
01Mar

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting

Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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