China Paradigm

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[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
06Apr

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu

China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]

[Podcast] China paradigm #18: How to take western digital marketing success into China
01Apr

[Podcast] China paradigm #18: How to take western digital marketing success into China

China paradigm interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, how she applied western digital marketing success […]

[Podcast] China paradigm #17: How to best engage consumers in China
26Mar

[Podcast] China paradigm #17: How to best engage consumers in China

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

[Podcast] China paradigm #16: How an APP can improve employee training in China
21Mar

[Podcast] China paradigm #16: How an APP can improve employee training in China

In this episode of China paradigm, Daxue Consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this China business podcast, we learn about Matthew’s experience with China Accelerator, how to improve employee training in China […]

[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China
06Dec

[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]

[Podcast] China paradigm #14: How to run a creative brand consulting company in China
04Dec

[Podcast] China paradigm #14: How to run a creative brand consulting company in China

Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD
30Nov

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency. Rigart shares with us practical-based tips for starting a web agency in China. IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and […]

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape
29Nov

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape

Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]

[Podcast] China paradigm episode #11: How to successfully increase the number of retail shops in China by five-fold
28Nov

[Podcast] China paradigm episode #11: How to successfully increase the number of retail shops in China by five-fold

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies with retail shops in China  in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it […]

[Podcast] China paradigm episode 10 – How an app makes China’s healthcare more consumer-centric
22Nov

[Podcast] China paradigm episode 10 – How an app makes China’s healthcare more consumer-centric

In this episode of China paradigm, Matthieu David interviews Sebastien Gaudin, the CEO, and co-founder of The CareVoice. The CareVoice is a health insurance tech company which uses a SAAS (software as a service) business model to make hospitals and clinics more customer-centric. Learn how Gaudin aligns the interests across many communities like health, tech, […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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