China Paradigm

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Podcast transcript #23: what is the future of digital signage in China?
04Jun

Podcast transcript #23: what is the future of digital signage in China?

Find here the China paradigm episode 23. Learn more about Dmitry Shkylar’s story in China and find all the details and additional links below. Full transcript below: Matthieu David:   Hi, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China business podcast, China Paradigm. Today I am meeting with Dmitry Shklyar. BECOME AN […]

Podcast transcript #22: tips and tricks to work on your brand DNA in China
04Jun

Podcast transcript #22: tips and tricks to work on your brand DNA in China

Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]

[Podcast] China Paradigm 41: How to start a trendy wine chain in China
02Jun

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

Podcast transcript #21: how a fitness app in China is transforming Shanghai’s fitness market
29May

Podcast transcript #21: how a fitness app in China is transforming Shanghai’s fitness market

Find here the China paradigm episode 21. Learn more about Tom Xiong’s story in China and find all the details and additional links below. Full transcript below: Matthieu David:         Hello, everyone.  I am Matthieu David, founder of Daxue Consulting and its China marketing podcast, China paradigms. I am today with Tom Xiong. You are […]

[Podcast] China Paradigm 38: How to start a dream driven elderly care business in China
28May

[Podcast] China Paradigm 38: How to start a dream driven elderly care business in China

Charles Bark, serial entrepreneur in China and CEO and founder of HiNounou shares his dream-driven story in this episode of China Paradigm. HiNounou is a device solution and tech company, an elderly care business in China.  The company is valued at 25 million USD and has 15 employees in China, Singapore and Hongkong. HiNounou is […]

[Podcast] China Paradigm 37: How to master programmatic advertising in China
26May

[Podcast] China Paradigm 37: How to master programmatic advertising in China

Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this episode of China Paradigm, we learn about Shimi’s entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into programmatic advertising in China, tips and what to avoid. Highlights […]

[Podcast] China Paradigm 36: How to run a headhunting company in China
25May

[Podcast] China Paradigm 36: How to run a headhunting company in China

Jenny Shi, founder of Uniway Consulting, a headhunting company in China helping businesses find the best candidates to fill their positions. In this episode of China Paradigm, Jenny explains how she grew her business, and what tactics and tools are used in the headhunting industry in China and around the world. Highlights of this episode […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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