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Podcast transcript #76: Bring Chinese a healthier lifestyle by doing wellness consulting in China
19Dec2019

Podcast transcript #76: Bring Chinese a healthier lifestyle by doing wellness consulting in China

Find here the China Paradigm 76, where we, Daxue Consulting, interview seasoned entrepreneurs in China. In today’s interview, we will discuss wellness consulting in China, and get familiar with a […]

Podcast Transcript #75: Make full use of QR code for marketing in China
18Dec2019

Podcast Transcript #75: Make full use of QR code for marketing in China

Find here the China Paradigm 75 where we, Daxue Consulting, interview season entrepreneurs in China. In this episode, we are with Benjamin Claeys to understand his entrepreneur journey in China, […]

The decoration market in China: A competitive market reaching maturity
18Dec2019

The decoration market in China: A competitive market reaching maturity

The Chinese decoration market includes two sectors, the building materials market and the home-decorating market. The market as a whole is experiencing rapid growth due to increase of government investments […]

Podcast Transcript #74: Exciting moments and difficult times in creating a shopping website for foreigners in China
17Dec2019

Podcast Transcript #74: Exciting moments and difficult times in creating a shopping website for foreigners in China

Find here the China Paradigm 74, where we, Daxue Consulting, interview seasoned entrepreneurs in China. In this episode, we will find out all the details of the story of creating a […]

Podcast transcript #73: The launch of innovative projects to create a healthy start-up ecosystem in China
17Dec2019

Podcast transcript #73: The launch of innovative projects to create a healthy start-up ecosystem in China

Find here the China Paradigm 73 where we, Daxue Consulting interview season entrepreneurs in China. Today we are with Luis Sarre to have a discussion about networking between entrepreneurs in […]

Podcast transcript# 72: Help Israeli start-ups in China to find their competitive advantages
16Dec2019

Podcast transcript# 72: Help Israeli start-ups in China to find their competitive advantages

Find here the China paradigm 72 where we Daxue Consulting interview seasoned entrepreneurs in China. Today we are going to have this amazing talk with Rami Blachman to explore the […]

Advantages of Brand Independence in China
16Dec2019

Advantages of Brand Independence in China

What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic […]

Podcast transcript #71: Encourage and facilitate startup creation process in China by creating a community of entrepreneurs and mentors
15Dec2019

Podcast transcript #71: Encourage and facilitate startup creation process in China by creating a community of entrepreneurs and mentors

Find here the China Paradigm 71 where we, Daxue Consulting, interview season entrepreneurs in China. By reading this transcript, learn more about Albert Liang, Founder and CEO of iGenesiis and […]

Podcast transcript #70: How health supplement market in China has changed over 20 years
14Dec2019

Podcast transcript #70: How health supplement market in China has changed over 20 years

Find here the China Paradigm 70  where we, Daxue Consulting interview season entrepreneurs in China. Read this transcript and build an understanding of the health supplement market in China, learn the […]

通过品牌独立提高品牌知名度
13Dec2019

通过品牌独立提高品牌知名度

时间: 2020年3月5日，上午9:30至下午6:30 (包含早餐与午餐) 地点: 上海交通大学 在为期一天的培训中，您将了解到如何： 脱离天猫或京东此类传统电商平台，完成品牌独立化； 定义品牌官网的独特卖点 发展品牌私域流量并建立社群 价格: MBA学生390元，初创企业520元，已成立的公司590 (包含早饭，午饭和应有尽有的能量咖啡) 折扣: 2月20日前订票可享受－30%的优惠；如您的参加人数大于三人，请咨询我们享受特别优惠。 什么是品牌独立？ 品牌独立意味着品牌方可以独立管理消费者流量（也称为“私域流量”）。独立的品牌不会通过京东，天猫和考拉这类传统电商平台销售产品，而是通过自己的官方网站(brand.com)完成销售以及流量的获取。品牌的独立渠道主要包括：官方网站(brand.com)，官方应用程序(brand app)，小程序以及品牌线下零售店。 品牌独立的优势是什么？ 首先，品牌方可以节省推广活动相关的费用。其次，品牌方通过使用更完善的客户管理(CRM)系统直接与消费者进行互动。此外，品牌知名度的提高会同时带动消费者忠诚度的提升，并且基于对消费者需求的更好理解，消费者的用户体验也会得到改善。最后，消费者的购买决定将更少的受到价格影响，而更多的被忠诚度驱动。 你可以扫描下方的二维码来报名参加我们的活动！完成报名后，我们会在短时间内将本次活动的更多相关信息发送到你的邮箱。 See this article about Brand Independence workshop in English.

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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