Blog

Home / Blog
Chinese Tobacco Market: trend to high-end products?
26Oct2015

Chinese Tobacco Market: trend to high-end products?

The intent of this article is to explain and introduce China’s tobacco market. It also provides insight as to what views Chinese critics hold with respect to the market’s future. […]

20Oct2015

Why We Changed Our Logo

Why we Change Our Logo     You may have noticed a change in our logo on our website and social media channels over the past day. Yes, we rolled […]

Chinese Travellers and China’s travellers
19Oct2015

Chinese Travellers and China’s travellers

Why an increasing amount of Chinese citizens, are travelling abroad more frequently? As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling […]

A Deep Dive Into Data Intelligence of Chinese Millennials
12Oct2015

A Deep Dive Into Data Intelligence of Chinese Millennials

Chinese millennials do not have the same behavior as the typical western millennial you’ve currently read about in articles. China has its own rules in term of culture, politics and […]

Market Segmentation Strategy in China
30Sep2015

Market Segmentation Strategy in China

Market Segmentation Strategy in China proved to be necessary China has been recently attracting major foreign brands in many different sectors. Zara, H&M, Swatch and others internationally loved companies have […]

Online Advertising in China
28Sep2015

Online Advertising in China

The rise of advertising in China At the time when the People’s Republic of China was founded, the old advertising industry had undergone a robust development. Various forms of advertising […]

Motorcycles in China: Commute or Entertainment?
25Sep2015

Motorcycles in China: Commute or Entertainment?

Motorcycles have long been a favorite for personal transportation in China, passenger vehicles and cargo transportation in rural China, but they’re now facing unprecedented challenges in China. The motorcycle market […]

Private Label Clothing Brands in China: A New Face for the Middle Class
21Sep2015

Private Label Clothing Brands in China: A New Face for the Middle Class

Chinese culture places great emphasis on the much talked about concept of “face” – it is a cultural desire to behave and look appropriate in front of others. This is why brands […]

14Sep2015

Industry 4.0 in China: Catching Up With The West

Industrial productivity has been increased significantly by technological advances. A new phrase is entering the vocabulary, thanks to a German effort; Industry 4.0. China, as always, has its own answer […]

Branding Strategy: Fast Fashion in China
09Sep2015

Branding Strategy: Fast Fashion in China

Fast Fashion in China refers to low to middle-cost clothing brands which focus on supplying their clients with fast changing collections that reproduce the current fashion trends seen on each […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.