Search results for wechat

Home / Search Results for "wechat" Query
Sparkling wine in China
26Oct

Sparkling wine in China

Formulate market strategy in China Context of the Market Research in China: Our client produces prestigious sparkling wine worldwide. Due to the recent growth in Chinese wine consumption they sought to continue their international expansion by constructing their first vineyard in China. A lack of consumer knowledge regarding the quality of their merchandise, however, has […]

Online food delivery infographic: A fast-growing and highly competitive market in China
24Oct

Online food delivery infographic: A fast-growing and highly competitive market in China

The online food delivery in China has witnessed explosive growth during the past two years. Online food ordering is the fastest growing sector of all mobile applications in China, and competition in this market has become tougher and tougher. Here is an infographic realized by Daxue’s team with key figures and information you need to […]

Chinese Millennials Infographic: Understanding Chinese Millennials
21Oct

Chinese Millennials Infographic: Understanding Chinese Millennials

Tech savvy, individualistic, and spendthrift: these adjective are only the tip of the iceberg to define Chinese millennials. Unlike the millennials of the rest of the world, the Chinese ones are the first generation to have grown up with political stability, rapid economic growth, and a rising digital connection to the world, which widens all […]

Chinese seniors clothing: Key things to know to market effectively to Chinese seniors
18Oct

Chinese seniors clothing: Key things to know to market effectively to Chinese seniors

Chinese seniors clothing. Fashion brands and companies hardly ever enter the apparel industry by targeting the elderly. They typically serve the 25-to-40-year-old segment first, then expand to the market for teenagers or children or men’s clothing. However, the Chinese population is aging and the elderly are expected to account for a quarter of the overall […]

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?
13Oct

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?

Monitoring the Chinese millennials behavior will only become more important due to increases in spending power. This key group of technology savvy, Internet-connected and educated consumers alone represents nearly a third of the Chinese population and is larger than the whole working population in the United States. In total, there are around 400 million Chinese millennials, aged between […]

Luxury industry in China: What can luxury brands do to capture Chinese consumers’ interest?
11Oct

Luxury industry in China: What can luxury brands do to capture Chinese consumers’ interest?

The luxury industry in China accounted for 29% of the global market in 2015 and continues to grow at an envious rate by western standard, despite the recent slowdown. Changes are occurring in Chinese customers’ expectations but also in their consumption patterns. KPMG realized in 2015 a survey of more than 10,000 mainlanders and found […]

Korean Fashion in China: Chinese Buyers Prefer Clothes “Made In Korea”
29Sep

Korean Fashion in China: Chinese Buyers Prefer Clothes “Made In Korea”

Chinese millennials show rising interest in Korean street fashion With a K-pop obsession and love for traveling to South Korea, Korean fashion in China is becoming a serious rival of their Western peers. Chinese consumers still prefer foreign labels including established fast-fashion brands like Forever 21 and Uniqlo and recently, there has been a growing interest in Asian brands, […]

Chinese Wedding Industry: Getting Married, the Perfect Opportunity to Go Abroad
20Sep

Chinese Wedding Industry: Getting Married, the Perfect Opportunity to Go Abroad

In 2015, revenue for the Chinese wedding industry reached $23.4 billion. Revenue has been growing at an annualized rate of 5.3% between 2010 and 2015 according to the Wedding Services market research report released by ACMR-IBIS World in January 2016. The last figure is not surprising as marriage in China is taken very seriously. The […]

Smartphones in China: Giant Xiaomi is Building a Smart House “Ecosystem”
14Sep

Smartphones in China: Giant Xiaomi is Building a Smart House “Ecosystem”

Xiaomi China was founded in April 2010 by Chinese serial entrepreneur Lei Jun. The company mainly focuses on developing and providing high-quality software, hardware, and Internet-related products at affordable prices. In November 2010, two months earlier than Tencent’s WeChat, Xiaomi launched the mobile messaging app MiTalk Messenger (“Miliao” in Chinese) and its operating system MIUI […]

Chinese Retail Market: Chinese Consumer Embraces O2O Services
08Sep

Chinese Retail Market: Chinese Consumer Embraces O2O Services

Chinese Retail Market: Are Chinese Shoppers Still Buying in Stores? Over the past two years, non-store Chinese retail market posted a 48.5% current value growth. With the decelerating growth of the Chinese economy, a too aggressive expansion in the last few years leading to homogenization and oversupply, and the issue of increasing operational costs, the […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.