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The new KFC’s campaign falls flat but might disrupt the avocado industry in China Chinese netizens began to regard the avocado as “the middle-class fruit” (“中产阶级的水果”) for its expensive price tag and acquired taste. “For now, avocados are quite popular in first-tier cities mostly. But the market is developing thanks to the westernization of the […]

As the Chinese market has reached a “new normal” in terms of levels of luxury spending, luxury brands are making tremendous efforts to keep their customers engaged –especially when these clients generated 46 % of the world’s turnover of luxury products in 2015. Whether targeting Chinese people in China, abroad or on the Web, a […]

Live streaming in China has become a frequently used marketing tool. The “fan economy” also gives live streaming a conversion rate of 10%-20% on average. A high conversion rate makes live streaming a very effective way to present brands and products. The China Internet Network Information Center reported that China has 325 million live stream […]