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Podcast Transcript #75: Make full use of QR code for marketing in China
18Dec

Podcast Transcript #75: Make full use of QR code for marketing in China

Find here the China Paradigm 75 where we, Daxue Consulting, interview season entrepreneurs in China. In this episode, we are with Benjamin Claeys to understand his entrepreneur journey in China, he is a pioneer in using QR code for marketing in China, and have set up several Chinese customer engagement platforms for innovative marketing. Full […]

Podcast Transcript #74: Exciting moments and difficult times in creating a shopping website for foreigners in China
17Dec

Podcast Transcript #74: Exciting moments and difficult times in creating a shopping website for foreigners in China

Find here the China Paradigm 74, where we, Daxue Consulting, interview seasoned entrepreneurs in China. In this episode, we will find out all the details of the story of creating a shopping website for foreigners in China and we will find out how they managed to connect Taobao with foreign customers. Full transcript below: Matthieu David: Hi […]

Podcast transcript #70: How health supplement market in China has changed over 20 years
14Dec

Podcast transcript #70: How health supplement market in China has changed over 20 years

Find here the China Paradigm 70  where we, Daxue Consulting interview season entrepreneurs in China. Read this transcript and build an understanding of the health supplement market in China, learn the changing history of import services for China’s health care industry, and understand the difference among various channels to practice cross border e-commerce in China. Full […]

03Dec

Sentiment Analysis in China to track brand presence

How can foreign brands understand their brand perception in China? Does your brand have a negative, positive, or neutral identity online? To find out what kind of identity your brand holds online, there is sentiment analysis research. Sentiment analysis combined with social listening can measure the results of your brand’s marketing across social media platforms […]

Sports Advertising in China: Reaching China’s sports enthusiasts
29Nov

Sports Advertising in China: Reaching China’s sports enthusiasts

Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]

Podcast transcript #69: Get to know the business model for event management in China
22Nov

Podcast transcript #69: Get to know the business model for event management in China

Find here the China Paradigm 69 and learn more about the event management in China, and how to win clients’ trust through providing the most productive event planning services in China. By reading this episode, you will have a general idea about the hospitality industry in China. Full transcript below: Matthieu David: Hello everyone. This is […]

Podcast transcript #67: A cross-border program for millennials, bringing entrepreneurs from China and Australia together to create startups
21Nov

Podcast transcript #67: A cross-border program for millennials, bringing entrepreneurs from China and Australia together to create startups

Find here the China Paradigm 67. You could not miss any details of this amazing cross-border program for millennials. Also, you will get a better knowledge of China Australia relationship after listening to this episode. Full transcript below: Matthieu David: Hello everyone, I’m Matthieu David, the founder of daxue consulting, a China market research company […]

Podcast transcript #66: Broaden investment horizon: invest in retail technology startups in China
21Nov

Podcast transcript #66: Broaden investment horizon: invest in retail technology startups in China

Find here the China Paradigm episode 66. Learn more about Max Peiro’s exceptional experience of investing in retail technology startups in China: he has brought the powerful SaaS solution for the Chinese retail market and helped the retail startups in their Series A funding round in China. Full transcript below: Matthieu David: Hello everyone. This is […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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