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The auto insurance market in China
11Nov

The auto insurance market in China

Brief history of auto insurance in China People Insurance Company of China (PICC) provided the first local car insurance in China in the year 1950, which ended foreign monopoly in the industry. Most consumers in China were not aware of auto insurance at inception. In 1980, auto insurance in China was gradually promoted along with […]

Daxue Talks transcript #7: Retarget people across all platforms in China
24Oct

Daxue Talks transcript #7: Retarget people across all platforms in China

Find here the Daxue Talks episode 7. From the talk with Olivier learn in 2-5 minutes how to retarget people across all platforms in China. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking […]

Daxue Talks transcript #5: Domestic e-commerce on Tmall
24Oct

Daxue Talks transcript #5: Domestic e-commerce on Tmall

Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]

Podcast transcript #64: Explore Chinese macro investment environment with an experienced serial entrepreneur
20Oct

Podcast transcript #64: Explore Chinese macro investment environment with an experienced serial entrepreneur

Find here the China Paradigm episode 64. Learn more about Geoffrey Handley’s story in China, Chinese macro investment environment, investment principles of Chinese founders and much more. David Matthieu: Hello everyone, I’m Matthieu David the founder of daxue consulting & its podcast China Paradigm. And today I am with someone I’ve been very impressed by […]

The condiment and sauce market in China | daxue consulting
18Oct

The condiment and sauce market in China | daxue consulting

The demand for condiments and sauces is rapidly growing in China.  The market is versatile, international brand provides both western and Chinese products. Drivers of the condiment and sauce market in China include; increasing acceptance of western sauces and condiments, increasing income, and diversification of the restaurant industry. Additionally, the condiment market in China has […]

Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China
17Oct

Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China

Find here the China Paradigm 62. If you work in the F&B industry in China, then this episode will probably be useful to you as we will discuss all the main opportunities and challenges of food and beverage branding in China. Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a […]

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting
16Oct

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting

The fast fashion market in China is evolving, here is what brands should know Sales in China’s apparel market have reached over CNY 2,077 billion in 2018, growing at 7.8% YOY, which is the fastest growth rate since 2014. It is predicted that in 2019, China will replace the US as the world’s largest apparel […]

Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
11Oct

Embracing China’s silver generation: how brands market to seniors in China | daxue consulting

China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]

Podcast transcript #59: Unique Beijing-centric design apparel company in China
08Oct

Podcast transcript #59: Unique Beijing-centric design apparel company in China

Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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