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Podcast transcript #40: The ultimate digital marketing strategies in China for businesses to succeed
19Jul

Podcast transcript #40: The ultimate digital marketing strategies in China for businesses to succeed

Find here the full China paradigm episode 40. Learn more about Ashley Alvin Foo’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Alvin Foo. I have been interacting […]

Emotional data in China: when emotions become measurable | Daxue Consulting
17Jul

Emotional data in China: when emotions become measurable | Daxue Consulting

Emotion is a universal language, difficult to decipher, and very particular. What if brands today were able to know how a consumer feels when he/she sees an advertisement or enters a store? How would this change marketing? Daxue Consulting has dived into the field of emotional data in China and gives you all the keys […]

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting
10Jul

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting

Given the omnipresence of smartphones in the lives of Chinese people, all multimedia content is now optimized for mobile. This is one of the factors that can first explain the growing success of podcasts. In 2018, the podcast market in China was  considered to be worth 7 billion. But between cultural podcasts, language courses, talk-shows, […]

Podcast transcript #31: How to build an influential corporate culture in a global business
08Jul

Podcast transcript #31: How to build an influential corporate culture in a global business

Find here the full  China paradigm episode 31. Learn more about Matt Cogner’s story in China and how he implemented a corporate culture in a global business and find all the details and additional links below. Full transcript below: MATTHIEU DAVID:  Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, […]

Podcast transcript #30: A revolutionary online marketplace in the meeting industry in China
27Jun

Podcast transcript #30: A revolutionary online marketplace in the meeting industry in China

Find here the China paradigm episode 30. Learn more about Julien Delerue’s story in the meeting industry in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting and the China marketing podcast, China Paradigm. Today, I am with Julien […]

Podcast transcript #26: Understanding the search in China with a digital expert
07Jun

Podcast transcript #26: Understanding the search in China with a digital expert

Find here the China paradigm episode 26. Learn more about Olivier Verot story in China and find all the details and additional links below. Full transcript below: Matthieu David:   Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigms, and today, we have Olivier Verot. You have […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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