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China’s Social Credit System: What businesses should know
27Feb

China’s Social Credit System: What businesses should know

How China started to measure trustworthiness of businesses At the beginning of the 21st century the Chinese government began to make systematic use of new mediating technologies to measure the trustworthiness and financial creditworthiness of individuals and businesses. Establishing an online financial credit system was seen as key to better integrating China into the global […]

A guide to B2B marketing in China
17Jan

A guide to B2B marketing in China

The vast and lucrative Chinese market offers a wide range of opportunities for B2B businesses. From 2012 to 2018, the transaction volume of B2B e-commerce in China increased from 6.25 trillionRMB to 22.5 trillion RMB. However, the Chinese market is complicated. The ongoing Eastern-Western cultural differences, together with language barriers, dissimilar business norms, and unique […]

The Kitchen Appliance Market in China
10Jan

The Kitchen Appliance Market in China

Outlook of the kitchen appliance market in China According to IBISWorld, in 2019, the revenue of the kitchen appliance market in China was $51.9 billion. From 2019 to 2024, the revenue is forecast to increase at an annual rate of 2.8% to $59.55 billion. Compared to developed countries, the penetration rate of household appliances in […]

The Extended Warranty market in China
30Dec

The Extended Warranty market in China

Servicing the largest vehicle market in the world For over a decade, China has been the largest vehicle market in the world. Although 2018 marks the first year of declining vehicle sales (not including second-hand vehicles), China is still the largest vehicle market in the world. The high sales in the vehicle market also boost the […]

Podcast transcript #78: Apply customer service software in China through various channels
20Dec

Podcast transcript #78: Apply customer service software in China through various channels

Find here the China paradigm 78. In this episode, we will have a discussion on customer service software in China, how it offers online conversion solutions in China and the embedded AI solution that supports chat, App, e-mail, voice and all social media in China. Full transcript below: MATTHIEU DAVID: Hello everyone. I am Matthieu […]

18Dec

Enter the medical market with a medical consulting firm in China

The health care market in China is full of potential The healthcare market in China remains to be a promising market while diversifying and growing rapidly. Medical expenditures in China reached 357 billion US dollars in 2011, and are predicted to continue growing up to 1 trillion US dollars by 2020. The healthcare market in China […]

Podcast transcript #71: Encourage and facilitate startup creation process in China by creating a community of entrepreneurs and mentors
15Dec

Podcast transcript #71: Encourage and facilitate startup creation process in China by creating a community of entrepreneurs and mentors

Find here the China Paradigm 71 where we, Daxue Consulting, interview season entrepreneurs in China. By reading this transcript, learn more about Albert Liang, Founder and CEO of iGenesiis and his story. Get an insight into the startup creation process in China and discover how mentors and former entrepreneurs can help them to establish, grow, […]

Podcast transcript #70: How health supplement market in China has changed over 20 years
14Dec

Podcast transcript #70: How health supplement market in China has changed over 20 years

Find here the China Paradigm 70  where we, Daxue Consulting interview season entrepreneurs in China. Read this transcript and build an understanding of the health supplement market in China, learn the changing history of import services for China’s health care industry, and understand the difference among various channels to practice cross border e-commerce in China. Full […]

03Dec

Media Consulting Firm in China

Daxue consulting is an experienced media consulting firm in China, and can help brands optimized their media strategy. The Chinese media industry covers a broad range of categories, from traditional media forms such as telecommunication and print, to new media forms such as digital marketing and social media marketing. It is constantly experiencing digital transformation […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
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