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How to build a mass brand in China’s consumer goods market?
06Nov

How to build a mass brand in China’s consumer goods market?

China’s consumer goods market is now the world’s largest, how brands get a slice of the pie By the end of 2019, China’s consumer goods market will be the largest in the world. According to the latest forecast by New York-based research company eMarketer, the market will be worth $5,074 trillion ($100 billion more than […]

Baidu SEO: How to do search engine optimization in China | daxue consulting
30Oct

Baidu SEO: How to do search engine optimization in China | daxue consulting

China has become a huge online market in the recent years since by the end of 2018, about 828.5 million people had access to the internet in China. The  internet is an important medium to target the Chinese market. Thus, Baidu SEO or other China SEO strategies become important as more people use the internet. […]

China Paradigm 82: Going from digital agency to SaaS business in China with Daphne Tuijn
21Oct

China Paradigm 82: Going from digital agency to SaaS business in China with Daphne Tuijn

In this episode of China Paradigm, we learn about Daphne Tuiijn‘s entrepreneurial story starting WebshopinChina.com – a full-service China e-commerce agency with offices in Shanghai and Amsterdam. Chaoly is a cloud-based data platform, based on the latest technologies that integrate your data together with big data sources from major Chinese platforms. Daphne Tuijn discusses her […]

Supermarkets and Hypermarkets in China: A revolution yet to come | daxue consulting
21Oct

Supermarkets and Hypermarkets in China: A revolution yet to come | daxue consulting

How is the supermarket and hypermarket industry in China currently performing? Supermarkets and hypermarkets in China are becoming more and more prevalent. A supermarket is a large form of the traditional grocery store: a self-service shop offering a wide variety of food and household products, organized into aisles. A hypermarket, on the other hand, differs […]

The condiment and sauce market in China | daxue consulting
18Oct

The condiment and sauce market in China | daxue consulting

The demand for condiments and sauces is rapidly growing in China.  The market is versatile, international brand provides both western and Chinese products. Drivers of the condiment and sauce market in China include; increasing acceptance of western sauces and condiments, increasing income, and diversification of the restaurant industry. Additionally, the condiment market in China has […]

Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China
17Oct

Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China

Find here the China Paradigm 62. If you work in the F&B industry in China, then this episode will probably be useful to you as we will discuss all the main opportunities and challenges of food and beverage branding in China. Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a […]

Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting
14Oct

Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting

The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry.  Market […]

Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting
09Oct

Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting

It is undeniable that blockchain is an ingenious invention—the brainchild of an individual or collective of tech-savvies known by the pseudonym of Satoshi Nakamoto. However, since its first public use in 2009, Blockchain has evolved into something much more large than what its creator/s could have ever dreamed of. Not only has this technology gained […]

The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting
07Oct

The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting

Economy of Chongqing The Economy of Southwest China Along with Shanghai, Tianjin and Beijing, Chongqing is one of only four directly administered cities in China. Chinese cities with this distinction enjoy a high level of support from the central government in Beijing. This means they receive benefits such as: increased autonomy in policy making decisions, […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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