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Sports Advertising in China: Reaching China’s sports enthusiasts
29Nov

Sports Advertising in China: Reaching China’s sports enthusiasts

Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]

Daxue Talks 7: Online advertising retargeting in China
24Oct

Daxue Talks 7: Online advertising retargeting in China

Online advertising retargeting in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In 5 minutes, find answers on five different questions about how to do ad retargeting on the Chinese internet. Jump to the questions: 0:23 Talking about Alimama and retargeting, is it retargeting from Tmall […]

China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting
10Sep

China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting

What you should about the advertising industry in China China’s new advertising law In recent years, the advertising industry in China faced many problems caused by fraudulent advertisements. According to the former Chinese State Administration of Industry and Commerce (SAIC)—which after a general reshuffling of the national regulatory bodies in 2018 was integrated in the […]

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
05Aug

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting

In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018)  focusing on economic improvement.  2016 was the first year of or AI in  China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]

The Programmatic Advertising Ecosystem in China | Daxue Consulting
05Aug

The Programmatic Advertising Ecosystem in China | Daxue Consulting

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. How programmatic advertising works Programmatic advertising is designed to replace […]

[Podcast] China Paradigm 37: How to master programmatic advertising in China
26May

[Podcast] China Paradigm 37: How to master programmatic advertising in China

Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this episode of China Paradigm, we learn about Shimi’s entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into programmatic advertising in China, tips and what to avoid. Highlights […]

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting
11Mar

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting

Metro systems worldwide are beset by advertisements, and China is an exception, with some of the largest metro systems in the world. Daxue Consulting deciphered the strategy to advertise in the Chinese metro, including positioning, targeting, advantages, innovations, everything you need to know! Tips for one of the most active advertising methods in China: Metro […]

The programmatic advertising landscape in China: how personal data and user portrait come into play
03Dec

The programmatic advertising landscape in China: how personal data and user portrait come into play

Programmatic advertising: started late yet is finding its way to thrive in China Programmatic advertising has paved its way in China’s advertising market, with rapidly growing market size and revenue. This article will be focusing more on real-time bidding (RTB), which is one of the methods to achieve programmatic ad buying, in order to provide […]

Online Advertising in China
28Sep

Online Advertising in China

The rise of advertising in China At the time when the People’s Republic of China was founded, the old advertising industry had undergone a robust development. Various forms of advertising such as posters, placards, billboards, signs and windows displays were prominently featured in China’s cities. With a strong background in advertising management, many advertising techniques […]

Marie Dalgar: a Chinese cosmetic brand gaining international momentum
14Aug

Marie Dalgar: a Chinese cosmetic brand gaining international momentum

Masa Cui (崔晓红),  an engineer for a lighting factory in Foshan, Guangdong Province, grew tired of her boring working environment. So, she brought color to her work life by founding her makeup brand Marie Dalgar, which is now rising quickly to be one of the top domestic Chinese cosmetics brands. History of Marie Dalgar In […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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