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Daxue Talks transcript #65: How is the e-commerce industry in China changing during COVID-19?
28May

Daxue Talks transcript #65: How is the e-commerce industry in China changing during COVID-19?

The changing e-commerce industry in China during COVID-19 Find here Daxue Talks episode 65. In this interview, Miro Li tells us how the world pandemic has affected the e-commerce industry and online shopping in China. Find transcript below: What platforms have benefited from the outbreak? First is the online course apps because students have to […]

Daxue Talks 65: Transformation of e-commerce and online/offline shopping in China
28May

Daxue Talks 65: Transformation of e-commerce and online/offline shopping in China

E-commerce and shopping in China In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, talks about how the world pandemic has affected the e-commerce industry and online shopping in China. Jump to the questions: 0:38: What platforms have benefitted from the outbreak? 1:47: How has the […]

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19
28May

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19

Bilibili beyond COVID-19 Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ […]

Daxue Talks transcript #63: Users’ changing behavior on Bilibili during the coronavirus outbreak
28May

Daxue Talks transcript #63: Users’ changing behavior on Bilibili during the coronavirus outbreak

Users’ changing behavior on Bilibili Find here Daxue Talks episode 63. In this interview, Miro Li discusses how users’ behavior is changing on Bilibili during the coronavirus outbreak in China. Full transcript below How did BiliBili users respond to coronavirus? At the beginning, Bilibili users on other platforms also share a lot of news related to […]

Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China
28May

Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China

Evolving user experience on Bilibili covid-19 in China In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights.  Jump to the […]

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
28May

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?

Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the crisis? I think I’ve seen some interesting cases. For example, one is from HeyTea. We know HeyTea is one of the most popular milk tea brands in China, and during this time, because people can’t go out to their […]

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
28May

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]

China Paradigm 104: Running an oral care business in China after selling a 400-person food delivery company
25May

China Paradigm 104: Running an oral care business in China after selling a 400-person food delivery company

Oral care business in China Matthieu David interviews Lucas Englehardt, founder & CEO at xixilab. Hard work pays off. At least this was the case for Lucas’s first business which was food delivery. Using flyer marketing he’s managed to grow it into a sizable business and then eventually sell it to a German company for […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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