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Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China
18Mar

Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China

Based on this episode of Daxue Talks with Olivier Verot, a digital marketing specialist, you will better understand cross-border health care e-commerce with China. Full transcript below: Are cross-border sales relevant to health care? Yes, it is relevant for cross-border sales. It is extremely relevant. Chinese people want to buy health care products will search online […]

Daxue Talks 40: The basics of online health care marketing in China
18Mar

Daxue Talks 40: The basics of online health care marketing in China

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions […]

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry
13Mar

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry

Find here the China Paradigm 85 and learn about Fashionable Future, an innovative fashion consultancy working in the fashion industry in China and worldwide and trying to bring sustainability in the fashion industry.  Full transcript below Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, the China market research company, and its podcast China […]

Podcast transcript #84: A mentorship platform in China helping students access the best universities worldwide
12Mar

Podcast transcript #84: A mentorship platform in China helping students access the best universities worldwide

Find here the China paradigm 84 and learn more about Greg Nance’s company, Dyad.com, a mentorship platform in China that finds scholarships for Chinese students and helps them go through the admission process of the world-leading universities.  Full transcript below:  Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting; a China market research company and […]

Podcast transcript #83: Building a Wearable as a Service solution from China in the smartwatch industry
11Mar

Podcast transcript #83: Building a Wearable as a Service solution from China in the smartwatch industry

Find here the China Paradigm 83 and learn how our guest developed a Wearable as a service solution from China to build up an innovative people’s safety device from China. At the same time, you will have a better understanding of how to make a successful fundraising in China and other very useful topics.  Full transcript below: […]

China Paradigm 94: Why China is a new innovation paradigm
02Mar

China Paradigm 94: Why China is a new innovation paradigm

Matthieu David interviews Yuan Yingzi, Executive Director at Europe China Foundation and Strategic Innovation Lab Strategic Analyst at Ubisoft. China’s business ecosystem is attracting interesting resources which fuel Chinese innovation. European start-ups are starting to look to Chinese investors and VCs for partnerships and funding. How does the Europe China Foundation function to help build […]

Daxue Talks 33: Understanding corporate VAT system and taxes for businesses in China
25Feb

Daxue Talks 33: Understanding corporate VAT system and taxes for businesses in China

VAT system and taxes for businesses in China In this Chinese business podcast, Matthieu David, the founder and CEO of daxue consulting, discusses the basics of the VAT system and taxes for businesses in China. This interview helps to understand the difference between service and product VAT and get a deeper understanding of the different tax […]

China Paradigm 93: Building an event-native agency in China’s digital world
22Jan

China Paradigm 93: Building an event-native agency in China’s digital world

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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