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Michael Simonet is a China eCommerce specialist and entrepreneur. In this episode of China Paradigms conducted by Matthieu David, we learn in-depth about his e-commerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall’s cheese sales. Michael’s current company, Qingdao Alea E-Commerce Co. Ltd consults international businesses on China e-commerce strategy. Michael has a wealth of knowledge on how to sell via an e-commerce store in China like Tmall, JD, and Xiaohongshu.

Highlights of this episode include:

• What makes a Tmall shop successful on Tmall?
• How to earn money on e-commerce
• When is the best time to sell online, and all important shopping holidays to know
• “Growth hacking” what to do and what to avoid, and how to appear credible to shoppers
• Average Tmall and JD conversion rates

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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