Consulting in China

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Branding Strategy: Fast Fashion in China
09Sep

Branding Strategy: Fast Fashion in China

Fast Fashion in China refers to low to middle-cost clothing brands which focus on supplying their clients with fast changing collections that reproduce the current fashion trends seen on each season’s international designer shows. Fast fashion in China has strong attractiveness for young citizens The appeal of fast fashion in China is undeniable for the […]

Beverage Market in China
09Sep

Beverage Market in China

Beverage Market in China – What will the Chinese Drink next year?  The size of the Chinese beverage market has led multinationals to consider China as an essential market in their strategies. Profits and rewards in the beverage industry are very high. Currently, the revenue rate is over 30% despite the high segmentation and competition […]

Beverage market in China – What do Chinese people drink?
07Sep

Beverage market in China – What do Chinese people drink?

Do you need to be regularly updated on the Chinese market? Follow us on LinkedIn here The beverage market in China is one of the fastest growing markets in the Chinese food industry. According to Jihong He, the Chairman of China’s food circulation association, the beverage market in China will become the biggest worldwide by 2015. Production […]

Daxue Consulting is Recruiting a Public Relations Manager to start soon
05Sep

Daxue Consulting is Recruiting a Public Relations Manager to start soon

Responsibilities: – manage relationships with journalists – answer journalist questions – write quality articles about China – organize conferences – managing and writing a newsletter – interview people on video or to write an article – Video-editing is a plus Requirements – university degree with marketing, journalism or related – experience as a journalist and […]

Innovation in China: What makes the difference?
01Sep

Innovation in China: What makes the difference?

Innovation in China It is globally accepted that China has recently become a global place for innovation. More European entrepreneurs and existing brands go to this country to implement ideas and attract local customers. Companies seek to find innovative ways of running a business more effectively. As long as China is becoming a global economy […]

Motorcycle market in China
31Aug

Motorcycle market in China

An Introduction to the Motorcycle market in China The motorcycle market in China developed comparatively late. Whereas motorcycles first became popular in the 1920s in Europe and America, China wouldn’t begin producing them until 1951. Motorcycle are much cheaper than cars, not only to purchase but also the operating costs are generally less (fuel, repair, etc,). […]

17Aug

24 Hours in the Life of a Chinese Consumer

Have you ever wondered what life is like for the average consumer in China? Daxue Consulting has done the research for you and would like to introduce you to our consumer proxy, Li Ping (李萍), whom we will be following for 24 hours to help you understand the facts and figures that defines the Chinese […]

14Aug

Industrial Security and the Tianjin Disaster

Daxue Consulting presents its opinions on industrial security in China to LaCroix in the aftermath of the tragic warehouse explosion in Tianjin. PDF not loading for you? Try reading it here: Daxue Consulting Comments on Industrial Security after Tianjin [pdfjs-viewer url=http://daxueconsulting.com/?attachment_id=17903 viewer_width=600px viewer_height=700px fullscreen=true download=true print=true openfile=false]

10Aug

Daxue FAQ – Golf Market in China

What is the state of indoor golfing in China? Indoor golf ismainly concentrated in Shenzhen, Guangdong, Zhejiang, Jiangsu and Shanghai, as they represent the largest centres of Chinese golf players. The largest indoor golfing facility in China is Dingtai, a 3.2 square km center with digital 18-hole courses and a host of both public and private […]

Perfumes in China – Scent of A Good Future
10Aug

Perfumes in China – Scent of A Good Future

Perfumes in China are slowly being introduced across the entire country. The unique cultural roots attached to perfumes embodies a challenge to perfume developers and sales unpredictable. There’s a false perception that perfume is a new thing in China, but it’s based on a technicality; perfumes are a new thing, but fragrances aren’t. Rather than […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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