China’s tech ecosystem

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[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
09Apr

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym

China Paradigm interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this […]

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
06Apr

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu

China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]

[Podcast] China paradigm #17: How to best engage consumers in China
26Mar

[Podcast] China paradigm #17: How to best engage consumers in China

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

New retail in China: Redesigning the consumer journey | Daxue Consulting
25Mar

New retail in China: Redesigning the consumer journey | Daxue Consulting

Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting
15Mar

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting

With a global trend towards an “internet of things,” China’s technological innovation has led to rising demand in the smart home market from Chinese consumers.  A smart home is defined by Google Dictionary as: a home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. Smart home systems, […]

5G Networks are ready for worldwide commercialization, powered by Chinese Technology | Daxue Consulting
13Mar

5G Networks are ready for worldwide commercialization, powered by Chinese Technology | Daxue Consulting

Technology and communication companies all around the world have been immersed in technological advancements to be the first to develop and commercialize 5G technology and networks. In other words, ‘a race to 5G.’ 5G is the fifth generation cellular mobile network that will make possible the things in which 4G networks did not and further […]

What companies must know about China’s FinTech scene | Daxue Consulting
08Mar

What companies must know about China’s FinTech scene | Daxue Consulting

FinTech is short for “financial technology” and refers to the application of technology within the financial services industry. This advanced and innovative combination unveils a remarkable breakthrough in modern technology. FinTech currently serves as the critical foundation to build differentiated customer experiences via personalization, quick response, relevance, and seamless delivery. There are two types of FinTech […]

How eye-tracking is used to understand Chinese consumers | Daxue Consulting
14Jan

How eye-tracking is used to understand Chinese consumers | Daxue Consulting

Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD
30Nov

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency. Rigart shares with us practical-based tips for starting a web agency in China. IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and […]

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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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