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Market research on cars in China
30May

Market research on cars in China

China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a dynamic, burgeoning middle class. As incomes in China have risen, so have Chinese consumers` interest in products that were previously out of their reach, for example, cars. In 2013, car sales […]

Weibo can still be useful for Fashion and Luxury Brands in China
14Apr

Weibo can still be useful for Fashion and Luxury Brands in China

Recently, China’s biggest microblogging platform, Sina Weibo, is facing the challenging competition for popularity and engagement against WeChat. Many marketers are saying that it is no longer necessary to give a strong focus on a brand’s Weibo campaign, however this is a completely wrong perception, since Weibo still has an important and high influence over […]

Healthcare market in China
12Apr

Healthcare market in China

China is a diverse and growing market place in the World and many of the leading global corporate organizations have their offices here. The pharmaceutical market is considered as one of the main sectors in the economy of China, encompassing many departments of healthcare field like the manufacture of pharmaceutical machineries, clinical instruments, manufactured chemical […]

Development of coffee market in China
11Apr

Development of coffee market in China

As standard of living in China continues to improve recently, foreign drinks such as coke and coffee are accepting by an increasing number of Chinese. Coffee is gradually relative to fashion and taste in China, and it becomes a way to show social status. Nowadays, coffee shops are common in many cities in China. Many […]

Luxury brands on Chinese social network services
25Mar

Luxury brands on Chinese social network services

What is the most efficient way to build your reputation using the Chinese Internet? Of course, there is a multitude of answers for this question, regarding to the specificities of each sector or each company. Here is a focus on the strategy of leading brand in China. Social Presence in Chinese Internet The social animation […]

22Mar

Market Report on: Costa Coffee in China

Costa was founded by Italian brothers Sergio and Bruno Costa in 1971 and is now part of the Whitbread family of brands. Costa operates in 25 countries and is now the number two international coffee shop operator with 1,600 stores: 1,069 in the UK; and 531 overseas. Outlets Analysis of Costa Coffee in China According […]

Meituan, the leader of online group buying websites in China
21Mar

Meituan, the leader of online group buying websites in China

Meituan.com started in Beijing in 2010. It is the market leader in the China group buying industry since 2012. The company has dramatically grown since 2011. It has now with nearly 16,440,000 active customers and over $2.6 billion transaction volume in 2013. Though it showed tremendous growth and leading market share, Meituan has struggled for […]

ZTE and Houston Rockets collaborate to gain position on their respective markets
19Mar

ZTE and Houston Rockets collaborate to gain position on their respective markets

ZTE (Zhong Xing) Corporation is one of the worldwide leader manufacturers of communications devices and network solutions from China. Created in the beginning of the 1980’s, ZTE is registered on the Hong Kong stock exchanges as well as on the Shenzhen stock exchanges. It is the biggest China based telecom equipment society registered and one […]

Infant formula in China
18Mar

Infant formula in China

The market size of infant formula in China is growing In 2013 China is the global leading country with $12.93 million and still has enormous market growth. Indeed, the market of infant formula in China is supposed to gain up to $20.72 million in 2016. Still the infant formula market has to struggle with many […]

What are the differences between Chinese and Western consumers for luxury goods?
14Mar

What are the differences between Chinese and Western consumers for luxury goods?

A substantial growth in China’s luxyry goods market mainly thanks to young consumers China is the second largest country in terms of luxury goods consumption after Japan. By March 2011, the total amount of its consumption has reached 107 billion U.S dollars, accounting for 27.5% of the global luxury goods market.  It seems that the […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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