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In recent years, due to the continuous rise of the commodity price, the consumption of sugar is changing due to a trendy phenomenon among Chinese consumers, the pursuit of low calorie foods. Therefore, the trend of sugar substitutes and artificial sweeteners for sucrose is increasingly significant. Sweetener is endowed with sweet food as a kind of very important food additives, because of its high sweetness and low calorie. That is to say this market has a prosperity future .

International Market for Artificial Sweeteners

At present, the estimated global artificial sweeteners market consumption is about 250 thousand tons, and about 7 billion yuan. BCC believes that the future of global sweeteners will maintain an average annual growth rate of 1.1%. Although the sweetener market will grow steadily, the industry pattern is not stable; the existing mainstream sweeteners are not perfect, so some sweeteners will face the fate of being replaced.

Artificial Sweeteners in China’s Market

Saccharin sodium

China, as a major producer of saccharin sodium and exporter with annual production of 3.8 million tons each year, has accounted for saccharin world market sales of 5% – 10%, but there is a serious oversupply. For its safety has been suspected, it has been prohibited in many countries, but some enterprises of our country are still keen on its super low prices. China, a few years ago proposed regulations to limit production,

Saimi Honey (In Chinese: 赛蜜蜂蜜)

In the past two years, Saimi honey prices overall get downward trend, especially  because of:

1. The price can be high in the period of the new product promotion, when the market matures, with the gradual expansion of the market, the price of natural food and ingredients declines;
2. In a monopoly period, prices are generally high, when the market is hot up, manufacturers and production increase, the competition leads to prices decline. Saimi honey, compared with other sweeteners, has no obvious prominent characteristics, which is one of the factors that is affecting the market.
3. In addition, the price is also affected by the physical properties of the product itself, the price of raw materials, supply and demand, transport costs, domestic and international market trends, the country’s macroeconomic regulation and control, and other comprehensive factors. From the market, people do not reject it, sales are increasing year by year, there may be a strong day for it.

Aspartame

China is one of major producers of aspartame. Our 80% aspartame are exported to other regions such as Europe and Japan. In recent years, as the technology continues to mature, production is also increasing. In 2013 its price has declined. And at present, due to the increase in, exports, resulting in the thirst in domestic market, prices have risen. The safety of aspartame has been the subject of several political and medical controversies, United States congressional hearings and Internet hoaxes since its initial approval for use in food products by the U.S. Food and Drug Administration in 1981. The European Food Safety Authority concluded in its 2013 re-evaluation that aspartame and its breakdown products are safe for human consumption at current levels of exposure, corroborating other medical reviews. However, because its breakdown products include phenylalanine, aspartame must be avoided by people with the genetic condition phenylketonuria (PKU).

Significance of Artificial Sweeteners in China’s Market 

With the development of economy and the improvement of people’s living standard, the functional nutrition and food additives such as artificial sweeteners in China’s market are gradually recognized by consumers. High sweetness with noncaloric and nutrient is one of the hottest fields in the world, and it is often referred to functional high – fold sweeteners. Governments and other organizations take more strict inspection on these additives in foodstuff. Therefore, there is very small part of products which can meet the requirements of the food industry with the toxicological test and safety evaluation of sweetness agent of new products that enter the Chinese market.

In summary, compound sweeteners is the inevitable result of the development of the food industry. So far, the variety and quantity of artificial sweeteners in China’s market are not many, and most of the food additives are used in the form of monomer. With the progress of the food industry, the quality of food is increasingly important. The trend is to develop sweeteners with high sweetness or qualitative sweeteners. High quality, nutrition, and safety make artificial sweeteners in China’s market a prospective future.

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— Daxue Consulting (@DaxueConsulting) October 13, 2015