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In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept mobile payments from WeChat pay and Alipay. In this episode we learn the following:

• The business model of Silkpay and the strategy behind it
• Why it is complicated for foreign brands to use QR codes, and how to use them
• What taxes apply in China for cross-border e-commerce & understanding the new tax laws in 2019
• Why the Chinese government has lowered taxes for foreign brands, and their incentives behind the new policy
• Regulations and logistics for industries like food and beverage, cosmetics, etc.
• One pricing tactic that foreign brands should implement to attract more Chinese consumers
• How has the yellow jacket protest affected Chinese tourism in France

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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