Search results for digital market ing

Home / Search Results for "digital market ing" Query
Seniors in China: Bringing the elderly online, a smart business move
26Dec

Seniors in China: Bringing the elderly online, a smart business move

They are over 50 years old, living in urban zones and rural areas, some of them are retirees, and they go online: here come the “silver surfers.”Against all the odds, the elderly play an active role in the Internet boom and especially in the e-commerce one in China. However, Daxue Consulting’s team, which regularly conducts […]

Can companies predict the future using Big Data in China?
12Dec

Can companies predict the future using Big Data in China?

Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]

Singles’ Day vs. Black Friday: Does Singles’ Day win it all?
06Dec

Singles’ Day vs. Black Friday: Does Singles’ Day win it all?

Singles’ Day vs. Black Friday: how do they compare to each other? Singles’ Day vs. Black Friday. The Christmas holiday shopping season is here! After the Double Eleven shopping festival, Black Friday took place last Friday. Both events have broke records, but how do they compare to each other? Looking at the figures, Singles’ Day achieved […]

Chinese Millennials, the Driving Force Behind the Online Delivery Trend
30Nov

Chinese Millennials, the Driving Force Behind the Online Delivery Trend

If you walk down the streets of Chinese cities, you will probably notice the flow of deliverers dressed in blue, red, and yellow, on scooters equipped with boxes bearing the logo of Ele.me (in Chinese 饿了么), Baidu Waimai (百度外卖) or Meituan Waimai (美团外卖). They are living proof that the online delivery is booming in China, […]

China is about to surpass the USA as the world’s largest apparel market
17Nov

China is about to surpass the USA as the world’s largest apparel market

  China is the world’s largest textile producer and exporter, with 39 percent market share in 2016, according to l’Économiste. In 2015, exports reached $ 284 billion dollars, mainly for the American market. However, this situation is changing, because China is expected to become the world’s largest apparel market in 2017, ahead of the US. […]

Why and how to do in-depth interviews in China with market insiders?
08Nov

Why and how to do in-depth interviews in China with market insiders?

Conducting in-depth interviews in China is a key feature of any market research In-depth interviews in China (IDI research) are techniques of qualitative research in China that involve conducting intensive individual interviews, usually with a small number of respondents, to analyze their perspectives, experiences or feelings regarding a particular market situation, marketing concepts or anticipated […]

Mobile Learning in China: The Next Step towards Digitalized Education
07Nov

Mobile Learning in China: The Next Step towards Digitalized Education

  The Chinese Government demonstrates willingness to digitalize the educational system: it aims to have the whole K-12 (six-year primary school, three-year middle school, and three-year high school) student population online in the next ten years. This ambition could be achieved thanks to the well-developed Internet infrastructure  and the growing mobile learning in China. Within […]

Chinese Millennials Infographic: Understanding Chinese Millennials
21Oct

Chinese Millennials Infographic: Understanding Chinese Millennials

Tech savvy, individualistic, and spendthrift: these adjective are only the tip of the iceberg to define Chinese millennials. Unlike the millennials of the rest of the world, the Chinese ones are the first generation to have grown up with political stability, rapid economic growth, and a rising digital connection to the world, which widens all […]

Chinese seniors clothing: Key things to know to market effectively to Chinese seniors
18Oct

Chinese seniors clothing: Key things to know to market effectively to Chinese seniors

Chinese seniors clothing. Fashion brands and companies hardly ever enter the apparel industry by targeting the elderly. They typically serve the 25-to-40-year-old segment first, then expand to the market for teenagers or children or men’s clothing. However, the Chinese population is aging and the elderly are expected to account for a quarter of the overall […]

Polo shirts market in China: How the Polo Became a Must
04Oct

Polo shirts market in China: How the Polo Became a Must

First used by British polo players in the 19th century and popularized by the French tennis champion René Lacoste in the early 20th century, the polo shirt has become a classic for men worldwide. This symbol of “sport chic” or “casual chic” is well rooted in China too. Statistically, it is difficult to evaluate the […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.