Search results for digital market ing

What is a conversion funnel? It describes the customer journey, from the first touchpoint with a business, such as an Internet ad, until finally making a purchase. The word “funnel” illustrates the number of navigation options as well as the successive steps transforming visitors or leads into converted customers. Daxue Consulting team analyses conversion funnels […]

Business Modelling of existing assets Understanding programmatic ads, DSPs and SSPs As Chinese are spending more and more time on digital platforms, especially on mobile, having a digital innovation management strategy in China may lead to increased revenues. For instance, as a digital marketer it is essential to understand programmatic ads, DSPs and SSPs. In […]

Conducting consumer research in China is very important because of the specificities Chinese customers show. If you want to successfully manage your product or service, you need to gather and understand consumer insights in order to spot and target your customer and to be able to adjust your product or service according to what your […]

The shift in consumer behavior in China towards a healthier and more active lifestyle, as well as the rising per capita disposable income, forms a prosperous sports market in China. Additionally, the State Council issued a national fitness scheme in 2016 which implies consumption on sport should reach RMB 1.5 trillion by 2020. Interested in […]